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Behind the scenes of tomorrow’s Apple iPad launch

“In the run-up to the April 3 launch of Apple’s iPad tablet computer, all appears calm. But behind the veil that obscures all Apple product debuts, the company is making last-minute changes to its book-selling categories and its process for certifying iPhone applications to work on the new, larger device, says mobile media research firm Busted Loop,” Elizabeth Woyke reports for Forbes.

“By leveraging data available to Apple enterprise partners, AppSlice can see what kinds of electronic books Apple plans to offer on the iPad, as well as other sensitive information, says Busted Loop cofounder Josh Kastelein,” Woyke reports. “Broadpoint AmTech analyst Brian Marshall estimates that Apple will generate enough revenue from content sales equal to approximately 10% of its iPad hardware sales by the end of the year and about 30% in 2011.”

“AppSlice’s findings point to a highly organized approach to bookselling,” Woyke reports. “Apple has designated about 20 ‘top-level’ categories for books… Below those categories lie more than 150 sub-categories… Some sub-categories, such as ‘Fantasy’ and ‘Science Fiction & Literature,’ even have sub-sub-categories (‘Historical’ and ‘Paranormal,’ for example.) There are also two sections for ‘Erotica’ books; one under ‘Fiction & Literature’ and one under ‘Romance.'”

Wolke reports, “Of course, the iPad is more than just an e-reader. Apple has heavily publicized the fact that iPad users will have access to the more than 140,000 applications that developers have created for the iPhone and iPod touch. It still has a ways to go. AppSlice data indicates that only 16,700 iPhone apps have been certified as iPad-compatible so far… Applications appear to be receiving iPad approval when they’re updated for the regular App Store, perhaps because developers are being given the option to test iPad compatibility during the app upgrade process. It’s not clear whether all iPhone apps will be vetted this way or whether Apple will “bump up” remaining apps before the iPad launch.”

Much more in the full article here.

[Thanks to MacDailyNews Reader “JES42” for the heads up.]

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