iPad launch prompts luxurious video tribute to Apple (with video)

Transparent House used its visualization capabilities to create a tribute to Apple, a company they greatly admire on the occasion of the iPad release. The idea was to show a glimpse into the history of this product giant by modeling some of the innovative products they’ve developed in their 3+ decade history.

The animation was done entirely using 3Ds Max and V-Ray render and took about 10 days to complete:


Direct link to video via Vimeo here.

Transparent House notes, “We get a lot of comments and questions on why iMacs or iPods were not shown in the animation. The movie was done on the occasion of release of iPad. We wanted to show the products in Apple history that in our opinion were best related to the nature of the iPad. There were also time limitations – we just couldn’ t get every product in.”

More info in the full article here.

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26 Comments

  1. If they were to include the iMac (which they should have) it should have been the first one – in Bondi Blue, of course – for pioneering the all-in-one desktop. And, as they showed the evolution of the mobile product, another for the more current aluminum iMac.

  2. Am I the only one to clearly see the logic behind their choices?

    This is showing the evolutionary path of the iPad; NOT the latest iMac, MacPro, or any other Mac.

    All Apple products evolved from the original Apple I computer. From there on, the path follows mobile computing ONLY (i.e. as soon as it appeared). You don’t see Quadras, Performas, none of the PowerMacs (603, 604, G3, G4, G5), none of the iMacs, no other Apple products but MOBILE products that were RELEVANT to the iPad (i.e. iBook, MacBook, but not the Pro models).

    This was quite clear to me.

  3. Predrag, you have a point, but to exclude the original iPod? That seems inconceivable. The path to the iPhone and beyond goes through the iPod. One can make the argument that the original iMac needs to be in there too.

  4. @Vorianj My thoughts exactly! If MDN is so anti-Flash, they should have taken the time to convert this video to a format viewable on the iPhone…or at least find an alternative.

    I’m fed up with the “we should be doing this…” but they, themselves failing to do it.

  5. @Sal
    @Vorianj
    You should have no problem watching the video on your iPhone, providing you’re using the link below the article that says, “Direct link to video via Vimeo here”. I had no problem on my iPhone

  6. I agree with Predrag’s assessment. The lineage is about mobile and not desktops.

    The original Mac was a luggable compared to the Apple I, so it makes perfect sense to consider Apple’s original all-in-one, a mobile computer.

  7. moron #1: “Hey, let’s do a tribute CG movie to the iPad/iPhone using 3DS Max and Vray” [1]

    moron #2: “Yeah, and we can distribute it using Flash too!”

    Notes to morons…
    [1] 3DS Max is a Windows ONLY 3D Modeling tool build on Microsoft’s Direct3D libraries.
    [2] Flash does not run on iPhone
    [3] Scrollable comment fields on the iPhone are possible, except in the MDN app.

    Having and using Apple products and/or hating Microsoft and/or anything not Apple does not a non-moron make. Proof is in this shitty app. No wonder I started reading Engadget so much lately. They know how to make an iPhone app, despite not being totally beholden to all things Apple.

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