Apple’s Mac OS X share of Web consumption up 29% in past year as Windows slowly loses share

“Web measurement company Quantcast recently began publishing stats on operating system browser share from its sample of quantified publishers. Data shows that in January 2010, Microsoft Windows accounted for 86.8% share of North American web consumption, Apple OS X accounted for 10.9%, and mobile browsers accounted for 1.3%,” LeeAnn Prescott reports for VentureBeat. “Apple’s relative share has grown by 29.4% in the past year, while Windows lost 3.8%.”

“Quantcast data measured from the mobile web traffic of quantified sites, show that the Apple iPhone/iPod Touch accounted for more than 60% of mobile web consumption in January 2010 in North America,” Prescott reports.

“Quantcast’s co-founder and CEO Konrad Feldman said the data represents ‘virtually everyone’ in North America. In fact, it represents everyone who visits one of the many sites that allow Quantcast to measure its traffic,” Prescott reports. “While the list includes many leading ad-supported sites, it leaves out the largest sites on the internet, including Google, Yahoo, Facebook, and Wikipedia. On a global basis, Quantcast claims it reaches a billion people, which means the global data is most likely far more representative than any other measurement firm. Operating system usage share figures can vary greatly depending on the source, and Quantcast’s data is a welcome addition to the collection of data on this metric.”

Full article here.

More info and stats via Quantcast here.

MacDailyNews Take: Slowly, but surely, the world wakes up. Well, most of it:

“When you get right down to it, it’s a rounding error.” – Microsoft CEO Steve Ballmer commenting on Apple Macintosh’s market share, July 2009

While Mac OS X’s share gains certainly are nice, hitting the tipping point would be much nicer.


  1. @deepdish

    A tipping point can be imagined by looking at a desktop wave machine. When the tilt reaches the point where the water rushes to the low point, that is the tipping point.

    For the Mac I’ve always guessed it’d be around the 20% point.

  2. Apple has two front to win in the battle for market share: Consumer and Business

    They are winning the consumer battle and have a long way to go with business.

    But in the end does it matter? They control the high end market, earn the majority of the profit from computer sales and are developing new interest via sales of it’s mobile devices.

  3. I would love to know how many people would classify themselves as somewhat misrepresented by these stats, in that if they had their choice, they’d be using a Mac all of the time including at work. Like me.

    I recognize that the stat is simply measuring usage, but think how different it might be if we could all use our platform of choice. Apple could well be closer to 20%.

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