“Calling the ‘Nook,’ eBook reader its ‘single best-selling product,’ Barnes & Noble CEO Steve Riggio this morning argued the gadget is helping lure customers to its stores and boosting online traffic,” Tiernan Ray reports for Barron’s.
MacDailyNews Take: What other product does Barnes & Noble offer under their brand, a clip-on book light? No, seriously, do they even have that? They sell other people’s books, but Ray specifically states “its” when referring to “single best-selling product.” So if you only have one product, it certainly isn’t difficult to make it your “best seller.” Sell one and you’re done. Issue the press release.
Ray continues, “Much as with Amazon.com and its ‘Kindle’ eReader, Riggio declined to give sales figures.”
MacDailyNews Take: What a surprise.
Ray continues, “When asked about the large up-front cost to develop the Nook, and the imminent arrival of Apple’s iPad — it goes on sale in about a month — Riggio responded, ‘Gee, that’s a great question,’ and then went on to clarify that the company’s eBooks are available on multiple devices, including Macs and PCs and BlackBerries and iPhones.”
Full article here.