“Steve Jobs was reportedly wearing a top hat when he visited New York publishers last week. It’s a fitting lid for the Apple CEO, who can be as tricky as a magician,” Brian X. Chen writes for Wired. “Jobs has a knack for throwing off Apple watchers with his masterful misdirections.”
“Ever wonder why analysts and journalists grossly overestimated the price of the Apple tablet prior to its official announcement? Part of the reason is that Jobs had said during a 2008 earnings call that Apple could not make a $500 computer that was not a ‘piece of junk.’ That assertion lent credence to rumors that the tablet would cost $1,000,” Chen writes. “Oops. The entry-level iPad announced in January will cost: $500, at least at the low end of scale. Presumably Jobs doesn’t consider it a piece of junk.”
Chen writes, “What follows is a list of five more famously misleading quotes that Jobs pulled from his bag of tricks.”
• No Plans to Make a Tablet (iPad)
• Not Interested in the Cellphone Business (iPhone)
• People Don’t Read Any More (e-reader)
• No Movies on a Tiny Little Screen (video iPods)
• We Don’t Need to Add New Stuff (camera in iPod touch)
Full article here.