“Matthew Key, the chief executive of Telefonica Europe, and Ronan Dunne, chief executive of O2 UK, told reporters in comments embargoed until Thursday the company was still enjoying a boost from being the first operator to sell the Apple phone,” Holton reports.
“Operators Orange, owned by France Telecom, and Vodafone have also started selling the iPhone in Britain but O2 said it benefited from earlier exclusive sales and being so closely associated with the device,” Holton reports. “‘It will take a long time before that goes away,’ Dunne said. O2, which started selling the iPhone in November 2007, is the leading mobile operator in Britain ahead of Vodafone, Orange, T-Mobile and 3.”
Holton reports, “O2 said it had also enjoyed industry-leading churn in Britain, meaning it was retaining more customers than any of its rivals.”
Full article here.
[Thanks to MacDailyNews Reader “Lava_Head_UK” for the heads up.]
Perhaps he should have said, industry-leading less churn.
So, that means that over 3% of the UK population now owns an iPhone from O2? Including the newborns and 90+ age groups… Not bad.