MacDailyNews presents live coverage of Apple’s ‘Latest Creation’ Event via a special “lite” page which took place on Wednesday, January 27th at 10am PT | 1pm ET | 6pm GMT/UTC | 6pm BST | 7pm CET.
Updates in reverse chronological order:
• End of event.
• Jobs: “This is a magical device, at a breakthrough price.”
• Jobs: iTunes Store: Over 12 billion downloads and over 125 million accounts with credit cards
• iPad intro video beign shown
• iPad Case doubles as a stand
• iPad Keyboard Dock – Apple keyboard with dock
• iPad Dock – lets you use the iPad like a picture frame
• WiFi models ship in 60 days; WiFi+3G models ship in 90 days
• WiFi+3G iPad: 16GB – $629, 32GB – $729, 64GB – $829
• WiFi iPad: 16GB – $499, 32GB – $599, 64GB – $699
• Sign up to be notified of iPad availability
• iPad starts at US$499
• All iPad 3G models are unlocked and use new GSM micro SIMs
• Apple hopes for international carrier deals within June/July time period
• Free use of AT&T WiFi hotspots nationwide
• No contract – cancel anytime
• Activate right on iPad
• 3G Plan 2: AT&T Unlimited data for $29.99/mo.
• 3G Plan 1: AT&T 250MB of data per month for US$14.99/mo.
• Jobs back onstage: All iPad models have WiFi, but some also have 3G
• 2:14 pm ET: AAPL at $204.13, -1.81 (-0.88%)
• iWork for iPad: US$9.9 for Pages app, $9.99 for Keynote, $9.99 for Numbers – pick and choose what you want
• Onscreen keyboards adjust depending on task; numerical keypads, functions, etc.
• Apple obviously put a lot of work into iWork for iPad
• iWork looks like a new suite – lots and lots of capabilities – with Multi-Touch™ goodness
• If Jeff Bezos isn’t sweating…
• How much? How much? How much?
• Apple Senior Vice President of Product Marketing Phil Schiller onstage to intro iWork for iPad.
• 1:58pm ET: AAPL at $202.6,6 -3.28 (-1.59%)
• iBooks is a great eBook reader and a great online bookstore all in one app – uses the ePub format
• Apple partners with Pengiun, HarperCollins, Simon & Schuster, Macmillan, and Hatchette Book Group
• Jobs back onstage to intro Apple’s new app: iBooks – an eBook reader – pages flip, very cool
• App Demo: One of our favs, MLB.com At Bat: Live fullscreen game video
• App Demo: EA’s Travis Boatman: “Need For Speed Shift” game: “Building for the iPad is a little bit like holding a HDTV screen a few inches from your face.”
• App Demo: Brushes
• Tap to zoom, pinch to resize, etc.
• Video inside NY Times stories plays
• MacDailyNews Take: Amazon’s Kindle hardware, which wasn’t much to speak of in the first place, is dead
• App Demo: The New York Times
• App Demo: Gameloft shows FPS “Nova”
• 1:40pm ET: APL at $203.43, -2.51 (-1.22%)
• Green Cred: iPads are arsenic-free, BFR-free, Mercury-free, PVC-free system, Highly Recyclable
• iPads have built-in App Store, of course. iPad apps will be “front and center.”
• SDK includes “iPad simulator” for devs to run the iPad apps on Mac
• New iPhone SDK supportsiPad development; available for download today
• Runs all iPhone apps unmodified; can also “pixel double” to run all apps full screen
• Scott Forstall on stage to talk about apps
• Battery life: 10 hours VIDEO with over a month standby
• Accelerometer & Compass
• Speaker, Mic, 30-pin Dock Connector
• WiFi 802.11n
• Bluetooth 2.1 + EDR
• 16 – 64GB Flash storage
• Jobs: “It’s powered by our own silicon. The 1GHz Apple A4 chip. It screams.”
• 1:30pm ET: AAPL $201.45, -4.49 (-2.18%)
• 1/2-inch thin, 1.5 pounds
• Movies demo -they look great
• 9.7-inch IPS display with capacitive Multi-Touch™
• On screen keyboard
• Photo
• Email
• Movies and TV shows
• Slide to unlock – like iPhone
• Google Maps
• iTunes Store built right in. YouTube in HD.
• Very thin. Best web browser you’ve ever had.
• We think we have something better… And we call it the iPad.
• No, it’s not a netbook because they aren’t better at anything
• Things like Web browsing, email, photos, video, games, music, etc.
• So, is there going to be thrid category of mobile devices between MacBooks and iPhones? If so it has to do things better.
• Apple is now a company with revenue of over $50 billion annually
• Jobs: Apple is the largest mobile device companyby revenue in the world, bigger than Sony, Samsung, etc.
• 50 million visitore to Appel Retail Stores last quarter
• 250 millionth iPod sold a few weeks ago
• Review some things 1st: 284 Apple Retail Stores
• “Good morning and thnak you all for coming.” – Jobs
• Apple CEO Steve Jobs takes the stage to big applause.
• Please silence iPhones… Lights dim…
• Read as if delivered by Shatner: May. Die. The. Waiting. Is. Excruciating.
• Uncle Walt in San Fran, not Boca as we previously advised.
• Oodles of press. Excitement is palpable. Dylan on PA system.
• 12:52pm ET: AAPL off $1.02 (-0.50%) to $204.92
• Jonathan Ive has been spotted, but no word on one Mr. Steve Jobs, yet…
• “Disney Chairman and CEO Bob Iger arrives in a black Cadillac Escalade,” Jim Goldman reports for CNBC.
• 9:38am PT: And much of “The Mac Web” grinds to a crawl, if not a halt.
• 12:30pm ET: Apple Inc. (AAPL) currently down slightly by $1.56 (-0.76%) to stand at $204.38 in NASDAQ trading
• 9:30am PT: Just just 30 looong minutes to go!