“Shaw Wu, an analyst who covers Apple for Kaufman Bros says, ‘Some sort of a la carte business model with iTunes could make a difference in how Apple expands into TV. The issue is going to be getting the networks to go along in a way that doesn’t cut too much into their business,'” Crum and Wilkerson report.
Crum and Wilkerson report, “Harry DeMott, a former media analyst who now runs the venture capital firm Riva Ridge Ventures [remarked that] the main appeal of Apple’s new service — and all of the online video services — to the networks may be the possibility of finding entirely new consumers. ‘If you look at a lot of the people who watch Hulu or ABC.com … I think those are people who have sort of been lost to the networks to begin with.'”
Full article here.