Apple applies to extend ‘Think Different’ trademark

“The US Patent and Trademark Office has published a new Apple trademark application, covering the company’s ‘Think Different’ marketing slogan. Originally introduced in 1997, the slogan formed the heart of a campaign tying Apple to current and historical [figures],” MacNN reports.

“The company could be looking to simply maintain the trademark, preventing it from being used by others,” MacNN reports. “It now covers ‘portable and handheld digital electronic devices’ however, which could allow Apple to apply the marketing to iPods, iPhones and an upcoming tablet.”

Full article here.

Patently Apple has more info here.

MacDailyNews Note: “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

Direct link via YouTube here.

Order of appearance: Albert Einstein, Bob Dylan, Martin Luther King, Jr., Richard Branson, John Lennon (with Yoko Ono), R. Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Maria Callas, Mahatma Gandhi, Amelia Earhart, Alfred Hitchcock, Martha Graham, Jim Henson (with Kermit the Frog), Frank Lloyd Wright, Pablo Picasso, and Shaan Sahota (young girl). Voiceover: Richard Dreyfuss.


  1. ‘Apple applies to extend ‘Think Different’ trademark’

    I thought they were being literal…to change from ‘Think Different’ to ‘Think Differently’ ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

    @Jim – TIV…Its getting tiresome isn’t it? It never used to be this bad.

  2. @breeze


    Actually, that was an IBM thing long before Apple or Microsoft ever existed – all the way back to 1914.

    from :

    When Thomas J. Watson joins the Computer-Tabulating Recording Company — the forerunner of today’s IBM — in 1914, he brings with him the “Think” motto he coined when he managed the sales and advertising departments at the National Cash Register Company. “Thought,” he says, “has been the father of every advance since time began. ‘I didn’t think’ has cost the world millions of dollars.” Soon, the one-word slogan “THINK” appears in large block-letter signs in offices and plants throughout the company.


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