Verizon has launched a new ad for the Motorola Droid, “Pretty.”
Electronista reports, “The new spot directly attacks the iPhone and calls Apple’s handset a ‘digitally clueless pageant queen,’ making fun of its focus on style and even mocking the glass case Apple used to display the phone at its launch in 2007.”
MacDailyNews Take: Focus on style? Just because iPhone has style, doesn’t mean that Apple focuses on it. If anything, Apple focuses on the apps available for iPhone. Something with which, along with style, the brick heavy Droid simply cannot compete.
Electronista continues, “It meanwhile thrives on the Droid’s powerful, masculine image and, among other things, suggests that the smartphone is ‘racehorse duct-taped to a Scud missile fast.'”
Direct link via YouTube here.
Full article here.
“Verizon tonight cut deep by launching a new ad for the Motorola Droid,” Electronista reports.
“The new spot directly attacks the iPhone and calls Apple’s handset a ‘digitally clueless pageant queen,’ making fun of its focus on style and even mocking the glass case Apple used to display the phone at its launch in 2007,” Electronista reports.
MacDailyNews Take: If Verizon has decided that the best way to compete with iPhone is to weakly try and fail to emasculate it, then Verizon is clueless, desperate, fearful, and stupid.
Have Small Penis Syndrome? Get a Motorola Droid from Verizon!
Besides Verizon’s and Motorola’s obvious issues, this is really a poor marketing strategy. The geniuses at Verizon are basically saying, “Hey, you 51% of the U.S. population who are female, these aren’t the Droids you’re looking for.” What’s next, Verizon, marketing Droid only to blue collar men? Way to minimize your own addressable market, dummies. By the way, you 51% of the U.S. population who are female plus all of the men who can recognize a complete platform with a vibrant ecosystem vs. yet another device fighting over Apple’s table scraps in the quest to become the SanDisk of smartphones, the iPhone 3GS is for you. The “S” is for speed.
Unless Verizon is looking to deliver highly-targeted Viagra and Enzyte ads, the only other thing we can think of is that maybe Verizon subconsciously wants Droid to fail, so they’ll be forced to finally wake up, forget about their craptastic V-Cast and dreams of other proprietary over-priced, under-featured services, and sign on Steve Jobs’ dotted line like they should have in the first place.
Apple should, and likely will, ignore these ads, since they’re not stupid like Microsoft.
And, a Scud missile is an inaccurate Soviet Cold War-era lumbering piece of junk deployed by North Korea, Syria, Sadam Hussein’s Iraq, and other tremendous examples of technologically-advanced global powerhouses. In other words, when a Scud doesn’t blow up on the pad, meander off-course, or disintegrate in flight, it’s slow. And duct-taping a 1,200 lb. horse to it certainly isn’t going to make it any faster.
If Verizon was careful in their “There’s a map for that” ad to hit only AT&T and NOT the iPhone, it is clear that it’s no longer trying to avoid offending Apple.
It is obvious, Verizon gave up on the idea of ever having the iPhone and had decided that Droid will have to be the closest thing to the iPhone they’ll ever get.
Look out…it’s an income scud…
uh…
sorry, just an incoming nag with a firecracker up its tush.
Wow. Verizon really regrets turning down Steve, don’t they.
Karma’s a bitch.
Motorola is the clueless one. They once had major market share now they’re trying to convince us THEY have a clue? Not likely!
Verizon here in the South Bay of LA sucks!
Sad, sad, is this all you can do Verizon? Resort to name calling?
Nothing but commercial jealousy on Verizon’s part. Now they have to attack what they cannot have.
Taking on Apple in an advertising war is more than foolish, it reeks of disparate logic . Time will tell, especially when Sprint has the iPhone and Verizon is still tied to a Scud.
Morotola will be screwed Microsoft style when Google comes out with its own cell phone…. it’s deja vu all over again.
“If Verizon has decided that the best way to compete with iPhone is to weakly try and fail to emasculate it, then Verizon is clueless, desperate, and fearful.”
I don’t know that it is such a bad marketing ploy. It worked for SUVs in the 90’s. “Loose that sissy woman station wagon, and buy a MANS TRUCK, *to take the kids to soccer practice in…* ” It worked really well for GM and Ford for a number of years. Actually it might work very well. You would be very surprised at just how many terminally homophobic/chauvinist people there are in the US. Turn on Fox News and you will hear it preached to the choir. Homophobia is still very prominent in the US. If Verizon can connect the iPhone with femininity and or homosexuality, lots of people will drop it very quickly.
It’s pretty dirty marketing, but it’s not stupid at all.
Whenever I see the Droid’s red eye, All I can think of is a pocket sized H.A.L.
“It was a bug Dave.”
Got to be one of the dumbest commercials I have seen in a long time. Verizon didn’t, doesn’t, and won’t have a clue. They turned down the iPhone and lost my 5 accounts. They won’t ever get me back.
2010 is going to be a very fun year to see how this market develops and changes. I’m thinking June will be the best month.
What a stupid commercial without any substance or information.
Everybody will prefer the hot chick with iPhone over the messy blabber that comes after.
There are twistedly funny, quirky ads, that elict smiles while delivering a punch – and there are mean and desperate ads which inevitably backfire on the client, leaving a distaste for the product.
Apple has thrived on the former; Verizon is hanging itself with the latter approach. I’ll live with AT&T;rather than sign on to Verizon’s macho-desperation. Image DOES matter.
“Unless Verizon is looking to deliver highly-targeted Viagra and Enzyte ads, the only other thing we can think of is that maybe Verizon subconsciously wants Droid to fail, so they’ll be forced to finally wake up, forget about their craptastic V-Cast and dreams of other proprietary over-priced, under-featured services, and sign on Steve Jobs’ dotted line like they should have in the first place.”
Another example of why I keep coming here, multiple times per day. Bravo, MDN!!!
What the hell is that?? That ad lacks any class or real message. What the hell is its point? They have gone from the nerd in glasses with his team backing you up (at least those ads had a consistent message), to apparently trying to appeal to the Brazilian macho boys on South Beach. I really don’t get it!
The aggressiv marketing is not against Apple, Verizon just want to rescue this holiday saison. But finally they don´t really trust the droid phone to be the better device at the end of the day. Otherwise they won´t lift the return fees for phones from 180 to 350$ so something big is coming the next 12 months.
Gee, Dallasm… You’re not a Liberal, are you?
-HazMatt
Impressively bad ad.
The Dude abides.
Electronista continues, “It meanwhile thrives on the Droid’s powerful, masculine image and, among other things, suggests that the smartphone is ‘racehorse duct-taped to a Scud missile fast.'”
Uhm, that’s promoting a STYLE as well, just the stupid one, the one that drove the US auto industry into the ground. Yep, you know the one based upon the brawn of brands like Chevy. Of course we know how well that went.
If anyone sees their cell phone like that, I suggest therapy.
Not a bad spot, but only if you accept the confusing premise, that the phone is a robot.
How is a phone a robot? Because it’s fast? I just don’t get it, because they never really explain it.
Calling something a Droid doesn’t make it a robot.
I don’t want a robot phone. I want a computer phone with a big universe of applications. That’s what Apple sells.
OK. So am I the only guy who caught on to the circular say blade raised dangerously high, only to cut through a banana?
(Extra points for cringing at using the Hurst tool {aka Jaws of Life} for tearing into the middle of a pece of sheet metal?)
Sorry VZ, there’s macho, and then there is macho asshole. You are playing to the latter.
I laughed out loud several times. Mostly at how clueless and ridiculous the ad itself was.
Let’s see how Apple responds to Androids new aggressive, loud, and stupid ad campaign (hint: Apple will probably not be imitating its style.)
“I don’t know that it is such a bad marketing ploy. It worked for SUVs in the 90’s”
Comparing the Droid to an SUV is not a bad analogy. Overpriced, underpowered, an eyesore in action, poor handling, blinged up for the gullible….
Dissing Apple for _design_…?! That’s clueless.
Deus Ex Technica,
“I don’t want a robot phone. I want a computer phone with a big universe of applications. That’s what Apple sells.”
Bingo! Not sure the Verizon heads thought this one through after the marketing team brought the idea in.
The Dude abides.
Meanwhile, the Droid battery cover can’t even stay shut. I rather have sealed porcelain than cheap plastic.
http://droidie.com/2009/11/20/the-droid-battery-cover-problem/
@RePlay
LOL!
😀
I used to be a Senior IT Architect at Motorola. I quit because I couldn’t work for their incompetent management anymore. Most of the IT Architects I know at Motorola use iPhones as their personal phones and take the MacBook Oro option for their company issued laptops. It’s so bad that they have to hide their iPhones when they are at work in case someone in management sees it and chastises them. I have personally seen management idiots tell people they could not bring non-Motorola phones to work.
hazMatt,
I’m serious, it really looks like that is where they are going with this ad series. They aren’t there yet, not with this ad, but that’s where they are headed. And it might work. There are a lot of seriously, pathetically, homophobic people in the US. Every state referendum reminds us that there are still more homophobes then there are otherwise. The Marketing strategy could work very well.
“iPhone = Gay. And you don’t want to be GAY now do you!”
Great review of the ad. I actually work in marketing and they are running the risk of alienating BOTH women and men. Pandering is a tough tactic. Greystripe reports that 29% of iPhone users are moms who buy for their families and influence their kids. 41% of iPhone users are women.
I agree with MDNs take about Verizon’s marketing.
This campaign smacks of reprisal and not self-promotion!
The executives of Verizon have taken control of the message and are ignoring their Madison Avenue brain trust.
The executives dilemma is this, when you stack the Droid up against any phone in its class, there’s not a whole lot to crow about. All of this was revealed during the spec-phase of the marketing presentation.
So, Verizon canned the million-dollar message and adopted this macho WWF smack down campaign, which will soon make everyone who owns a Droid into a Scud Dud.
I tried to view the video and got the message “An error occurred, please try again later.” Not even a video about Verizon works, much less their brain dead phones.
Don’t be knockin’ the Scud missile.
There is nothing wrong with the Scud that a case of Viagra pills couldn’t cure.
I think Verizon’s spot is pretty funny, actually. But they are really on the wrong track if they think that’s going to make people not choose the iPhone. Everybody knows the spot is crap and that the iPhone is superior. It’s the “not being able to listen to Spotify while writing an email” that I’ve heard is the main complain for potential new iPhone users not to pic one up…
@haxMatt. Macs used to be gay too, but I have not heard anything along. Would not worry about that.
The Android is healthy competition but I would NEVER trade my 3GS (or Mac for that matter) for any other phone. Period.
That’s their marketing strategy? Name-calling? What’s next, hair pulling?
I’d love to see Apple come back at them hard, but I know the smart thing to do is walk away and leave Verizon standing in the playground with the rest of the 3rd grade bullies.
Dallasm
Your comment shows that you are heterophobic and anti-family.
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Why are you such a sexist/hater?
There is nothing wrong with having offerings that appeal to the masculine side of people as well as the feminine side.
That doesn’t make it Gay/anti-Gay.
Ever heard of Spanish?
I can’t recall ever seeing a butch lesbian drive a Prius, (not that there’s anything wrong with it). What does that mean?
My problem with the ad is its claim that the iPhone is digitally dumb, but that’s Madison Ave. for you.
A network stunted for growth and poor industrial design is no way to go through a life cycle son.
I think Verizon has made droid ads for anti-anything-apple-tech-geeks only, with each guy giving high fives (that miss) and giggling about apple being cut down.
Watch how Apple responds – or doesen’t. The best way for Apple to respond is to keep selling it’s message. Consumers are not stupid. They know that it’s more than the phone. It’s the OS, the store, the apps and the success of the iPhone. One FUD commercial does not a campaign make.
Sexist trailer trash talk is not appealing. This ad has so many psychological problems. Wouldn’t touch that company with a 10-ft pole.
Great, they use a scub missle in the advertisement. Damn near aimless and likely to hit anything other than what it was aimed at. Stupid choice!
Great advertisment for the stupid people who want a phone.
Thumbs down.
Yeah you good looking, functional, slim, light, highly extendable phone.
Move over for the neck-bearded, cheetoh crumb covered lovers of all things NOT easy to use and figure out. We will stick to our 30 different distros of Linux and our Friday nights taken up with a rousing game of WoW… by ourselves.
In our basements.
With the lights out.
*SOB*
I’m lonely!
whatever, droid is neither fast nor stable
people that buy into this ad are just looking for excuses to stay with Verizon, they know in their hearts that they would prefer an iPhone.
the iPhone functionality is currently unmatched by anyone, regardless of its beauty.
@Dallasm
You really should keep your ignorance about the majority of American men in the closet. [read carefully the next word] Most men like trucks and use them for more than picking kids up while yelling ‘yeehaw’ at a foxnews broadcast. But again, your remarks do show why so many regular Americans do like foxnews, as there are so many like yourself in media that are utterly clueless about them.
Apple, show a “Robot” tearing everything up and going faster than hell. Then have the iPhone program target a website in a few clicks. Then have the “Robot” pause, jaw drops, and falls a part. Then the adverstisement: “Apple iPhone: Direct, fast, and surgically precise.”
Scud! Stupid Verzion….. boy are they dumb.
Gloves off time! Oh Boy, talk about opening up a can of wupass! They have no idea what’s coming from Apple. I guess we no know for sure that Apple will NOT be using Verizon!
A full page ad today in the SJ Mercury has two droids for the price of one, $99. Now that might well sell some Droids. I can see a gay guy couple each getting one so they can look butch. I am going to design an iPhone cover that looks like a Droid. That way I can continue to look like a real man, not some sissy man. I will make a fortune selling those.
I love how they liken the Droid to a SCUD missle.
What were SCUDs known for? Being unreliable and getting shot down by missles that used superior technology.
Notice how carefully the avoid showing the droid’s obese profile necessitated by the last-generation keyboard. Like the way they used to hide Jennifer Lopez’s big rear end in her videos.
I had the misfortune of having a mouthful of beer when the “racehorse duct taped to a scud missle” line came out. Had to wipe down my TV.
A scud missle. Did Verizon collaborate with on Microsoft on this ad?
That ad looked, to me, much like the ads the company has been running for its broadband service. It never says “iPhone”, never shows the “name” anywhere, you have to know the market in order to guess that’s what it’s talking about. And … there are a LOT of cell phones out there being sold on style vs function. Or, NOT selling.
Apple focused on style in designing the iPhone. And they put in a version of OSX. The OS drew the developers who focused on the apps that made it the killer it is. Apple made the great hardware/OS.
Most American’s are conserative by nature. They are neither Right Wing radicals or Left Wing Radicals- hoping the love will pave the way to utopia. Fox New has it points as well as CNN. Both counter balance each other. One has to have a Yeng to the Yang.
And to anyone, who would you goto if all the power and water went down?
Hollywood=Left or the “Yeehaw” people of the right? If you want food you better go right because they can bring it home. If you go left they only know how to keep there hand out for someone else to feed them.
Are you sure this is a Verizon ad? Or could it be an ad made by Motorola?
AppleInsider says it’s the latter: “Motorola has continued its assault on the iPhone with a new commercial that indirectly compares Apple’s handset to a “tiara-wearing digitally clueless beauty pageant queen.”
This ad has a crudeness to it, which is a departure from the earlier “There’s a map for that” ads from Verizon. They were light and funny. I would think those ads would be more effective than this dark, heavy effort.
@DL
You did not notice the white phone near the end? Who else makes a white phone? Not Palm.
OK, enough with the anti-gay comments. They are unseemly and suggestive of some confusion/fear about your OWN gender identity.
Also, STFU about J.L.’s ample booty. Some of us hetero males out here, with NO confusions at ALL about our sexuality, are quite happy drooling over that image – until our wives catch us.
And an odd selection of metaphors. My A/C installer says duct tape is too crappy to actually use it on ducts. As missiles go, the scud is slow and inaccurate.
Hey, I’d rather have a beauty queen in my hand than something duct taped to a scud missle (Iraq’s choice of weapon???).
Especially if the queen has over 100,000 apps to go with her luscious curves.
Sounds like Droid has some serious penis envy.
Should it work.
Wow, so Verizon wants us to believe the Droid is good like a Scud missle. Last time I remember hearing about Scud missles was during Desert Storm. So Verizon is Iraq and Apple is the US. Scud missles never hit their targets and were very unreliable. Patriot Missles shot those down easily. Nice comparison Verizon, keep it up!
HughB, of course I saw the “white phone” … both early AND late. And IDd it immediately. But it was not identified in the ad. And it was partially covered for most of the time it was shown. From the back.
I didn’t say it wasn’t shown. I said not identified.
@Mac User
Right, most American men get a truck because they need one. They have to go “Muddin’ ” on the weekends after all. Besides, a car just doesn’t have enough space for my rifle rack and sexy lady mudflaps.
Just make sure you keep your “gayPhone” away from my perfectly-straight-I-mean-100%-straight-no-gayness-here-totally-man body. The gay might rub off.
My initial point was only to say that this might be a clever marketing tactic by Verizon and Moto. Apple is known for great design, and if Verizon can somehow link the iPhone’s great design to flamboyant homosexuality, they could cause the iPhone to loose some of it’s cool factor. And once a product looses its cool, it’s very hard to get it back. It’s not so dissimilar from what Apple did with their “I’m a Mac” ads. Apple drew Cartoon of what they wanted people to believe the average PC user looked like, and you don’t want to be that guy you want to be the other guy. That is what Verizon and Motorola are trying to do with their ads here, except in this case it’s not a character in a goofy business suit, it’s a stupid Barbie doll that cares more about style than substance. I just made the obvious next step and said they will probably try to paint the iPhone as being “Gay” next.
“And to anyone, who would you goto if all the power and water went down?”
Actually, I’d start by calling the company that supplies my power and water service. Crazy, huh?
I don’t see the local GOP group…whose average age equals that of the Daughters of the American Revolution…mobilizing trucks to restore those services.
Honestly, why would anyone feel compelled to turn such a nonpolitical subject into a political diatribe? It’s an ad for a <u>phone.</u> It’s not Republican, Democratic or homophobic; it’s just a phone!
Yet another example of entrenched giants thrashing wildly as their market turf melts away. And the comments here do remind me of Voltaire in a way…
Another thing – Verizon: those commercials with the crowd led by the nerd w/glasses? Always creeped me out. Who wants 350 people following you around? A little privacy, please.
Part of the reason I hope Verizon Wireless NEVER gets the iPhone.
Fk those dumb ads!
I hate ads because they learn us to live the wrong way and usually first show us little bit of triuth just to make us think they are right and then mass of bullshit.
Droid sucks.
I tried it extensively.
Highlighting its worst “feature” the physical clunkiness of the device and trying to turn that to an advantage is pure advertising hooey.
256 MB of app space on the Droid = epic fail
Apple needs a new There’s an app for that ad showing things about rock climbing, skiing and doing the Iron Man. This would appeal to men & women, straight and gay. BTW, I’m gay and I’ve been “muddin” in a friends Jeep on another friends farm – kinda fun.
This should erase ALL hopes that Verizon is going to get the iPhone. Steve has a long memory, and he will not forget this.
Curious their choice of SCUD missile, a crude, cheap, notoriously inaccurate Soviet made weapon system – why not something like a Tomahawk or other more American system, something super accurate, super fast, super cool?
Also, it makes no sense to duct tape a phone to a missile to prove speed – duct tape is 100 mph tape in the military, and 100 mph is not that fast – neither in terms of missiles or data.
Overall a flashy ad, but a poor effort. Obviously made by an ad agency that has no idea what smartphones are in 2009, and even less about what they included in the ad.
This is really good knows for T-Mobile — cause T-Mobile is going to have the iPhone a long, long time before Verizon!
In addition, Verizon may will look back on this add as the beginning of their slow demise downward!
Verizon will need a friend long before both Apple and AT&T;needs them as friends!
I wonder if Michael Dell is watching all this unfold.
He might have some cogent advice for Verizon and Motorola.
@Islandgirl
The ad clearly shows Verizon’s logo at the end (although right next the Google’s logo). It also has a link that leads straight to Verizon’s website. This is a Verizon ad.
Verizon suggesting the Droid is a Scud missile is definitely going for the Viagra set. The only problem?
Verizon’s solution is rubber bands and a Popsicle stick.
iSmell no iPhone on Verizon network. iSmell iPhone on T-Mobile. They know it and they are getting desperate.
Droid = Scud missile.
” rel=”nofollow”>” the mother of all battles”?
Does Verizon mean that this will be
The first thing that I thought when I saw the ad was: that’s not a scud missile. Basic item of proof : Scuds have fins. The missile in the commercial doesn’t. I thought it looked like a Posiedon SLBM, but the length to width ratio is wrong (Posiedon was about 5 times longer than it was wide; this looks about 10 to 1). At the moment, I can’t think of what it might be – but it’s not a Scud.
Also, the takeaway message that I got was: “who needs elegance? you can be a manly man and suffer with our glorified turd of a handset.” Great sales point – you can have the ugly thing or the nice thing – your choice – same price.
“Should a phone be pretty?”…
So, I guess they’re saying it out loud and admitting that their Droid phone is butt fugly?
…and to answer the question, yes, a phone should be “pretty”, although I prefer “beautifully designed”… as well as “robust” and “intelligent”, which is exactly what the iPhone is.
@Fat Basterd
I read the Verizon/Google logos as (1)the retailer where you can buy the Droid, and (2)the creator of its OS. The link would naturally go to the Verizon Web site since that’s where the phone is sold.
Again, it doesn’t matter to me whose ad it is. I just noted AppleInsider said it’s from Motorola. I think that’s possible because this ad is a rather dark, crude departure from the amusing “There’s a map for that” ads that were obviously done by Verizon.
No matter what company created the Droid ad, I don’t know why it would make the ad so macho that it leaves out half the population. But I’m not in the phone marketing business. Maybe that makes sense to those who are.
Wow. If Motorola makes phones like they made G4s, I’ll never worry. Slackers.
Outdated, old school, politically incorrect advertising that will backfire on them. Verizon just keeps screwing up. My spider-sense detects fear.
Let’s not take shots at the G4 (or other PowerPC chips) – they were made in a joint IBM/Motorola/Apple venture… And the G4 is still doing a great job for lots of folks with Powerbooks out there.
Someone’s heard too many Denis Leary voiceovers.
Soooo, Verizon is going after the small penises market?
“I needs a big truck and a manly phone so folks won’t realize I’ve a small dick”
Or or “If I’m going to have something to wrap my fingers around and hang out in my pocket all day, it’s gonna be WAAAY manly!”
To be fair, Soviet military technology was grandiose and superb almost in every field.
USSR’s supersonic jets could fly with an inch thick ice on it, and Kalashnikov’s AK-74 could be drowned in swamp or sand and still could fire.
I find it interesting what the ad *doesn’t* say. I doubt they can claim to have a better browser than the iPhone so they quip “rips through the internet like a table saw through a banana”. Makes no direct claim but does visually indicate it will be a messy affair.
mysogynist, homophobic… so disappointing.
If they said the Droid is a heavy as a scud missile, they’d be right. A friend got one and he now regrets it due to how heavy it is.
Leave it to freakin’ ‘Dallasm’ to bring up two controversial and absolutely unrelated topics to the iPhone v Droid debate – being gay and watching Fox News. You people piss me off. And yes, I said ‘you people’. First and foremost, get your damned vocabulary correct. Not agreeing with something does not in any way, shape or fashion make you afraid of it. Read a damn dictionary from time to time, will you? Homophobia is the fear of homosexuals. The majority of America, the one’s who have voted not to allow the sanctity of gay marriage, are not afraid – WE DO NOT AGREE with your life style and do not think it is in the best interest for the future of America. And remember, it was put to a vote over and over in many states and was denied. So quit your bitchin’, stop with all of your hate speech, and for the love, stop bring in topics that do not belong in this forum.
Secondly, I love how the left in this country blast Fox News, yet the anchors on on CNN cannot tote Beck’s, O’Reilly’s or Hannity’s jock. Wether you agree with their point of view or not, they still kill rating wise.
Dallasm, I am sure you mean well. But don’t bring up your own personal crap when we are in here talking about truly important things – how the iPhone will stamp out the Droid and every other ‘iPhone Killer’ that comes along.
@Steve516 –
The G4 was a good chip, but had many drawbacks. Also, the G4 was mainly Motorola’s chip. Do not confuse IBM’s continued investments (at the time) in Power and PPC (G3) to mean they also made G4s. They did not.
1) Mot could not get past 500MHz for 18 months without assistance from IBM. After IBM’s help, Mot continued to SLOWLY progress on the G4.
2) The G4 ran on a 167MHz FSB bus at MAXIMUM. So, who cares that the G4 topped out at 1.67GHz, since it was down to 1/10 its speed in the bus itself.
Power consumption was great but processing strength/power was not.
The Droid ad is obviously trying to saddle the iPhone with the identity of a girly girl.
iPhone = girly phone.
Droid = manly phone.
So according to the ad’s premise, what’s the implication of a man toting around an iPhone? What’s the implication of a man who prefers using girly things? If you can’t see the angle this ad is driving at, then you must be trying really hard not to.
“Homophobia is the fear of homosexuals.”
Uh, no. The term homophobia encompasses fear or contempt or descrimination or antipathy against homosexuals. Ending in -phobia doesn’t automatically make something a fear of, or else oleophobic screens would be afraid of oil. It can also mean an aversion or repulsion.
“See? I’m not afraid of queers so that means I’m not homophobic!”
It doesn’t work that way.
@Tommy L NEEL
“WE DO NOT AGREE with your life style and do not think it is in the best interest for the future of America.”
Yeah, you preach it, brother!
And while we’re at it, I’ve got a message for the negroes: I DO NOT AGREE with your skin colour and think it is in the best interest for the future of America that you sit at the back of the bus. Can’t you whiners just quit your bitchin’ and accept that the front is for whites only? Stop trying to threaten the sanctity of public transportation, already! Sheesh!
@@Tommy L NEEL:
And while we’re at it, I’ve got a message for the pedophiles: I DO NOT AGREE with your sexual practices and think it is in the best interest for the future of America that you die slowly and painfully and then rot in hell for eternity. So quit your bitchin’, stop with all of your hate speech, and for the love, stop bring in topics that do not belong in this forum.
Point made. With ease. Because I am so much smarter than you that it’s sad.
Sorry, you can’t have “marriage.” Deal with it. Take “civil union” and be, uh, gay, m’kay fudgepacker?
The Scud is not Soviet technology, it is German technology. It used to be called a V-2 and the technology dates back to a war half a century ago.
That has no real relevance for the effectiveness of the ad, though. “Scud Missile” sounds techno-grungy. It isn’t polished and is a system that you might have to get your hands dirty using.
This ad is better than the original “I don’t” ads, and it makes it clearer as to who this phone is targeted at: techie folks, readers/authors of TechCrunch, fans of the command line. That is not necessarily a bad market: they tend to be early adopters, be willing to put up with a bit of roughness in the interface and will put time into figuring out work-arounds. It is probably a very good niche to introduce an anti-iPhone. I don’t see much expansion potential outside that, however, so the total market is limited. Ironically, these type of ads further work to limit the market by their branding, so even if the Droid gained the ease-of-use and power of the iPhone, the marketeers will have to work overtime to change people’s perceptions.
I get it. Verizon is marketing Droids to douchebags.
You’re as annoying as Dallasm.
“Point made.”
No. Point missed.
Pretty good ad actually.
Except – what does it mean by ‘fast’?
Do you have to speak quickly or something?
Erm…
I well recall what it is like to hold a clueless pageant queen in my hands and can offer two observations:
It’s not altogether a bad thing.
It bears no similarity to the experience of an iPhone.
@ The Dude
You said: “‘I don’t want a robot phone. I want a computer phone with a big universe of applications. That’s what Apple sells.'”
So, does this mean you use a Windows laptop?
I laugh every time the number of iPhone apps are mentioned vis-a-vis the competition….
I LOVE my Mac, but you guys are using the same, tired old twisted argument the PC crowd has been using against the Mac crowd for years!
Just like with Windows software, many of the titles are crap… so too are many of the iPhone apps…
There are some GREAT apps for the iPhone that Android does not have, but to boast the sheer number of them is dumbing yourself down to Steve Ballmer-style arguments…
What’s the matter? Can’t think of an original argument?
@Islandgirl
you said: “No matter what company created the Droid ad, I don’t know why it would make the ad so macho that it leaves out half the population. But I’m not in the phone marketing business. Maybe that makes sense to those who are.”
You are spot-on… these ads were created by Mot. Also, I guess many here have short memories… MDN had a post of a story showing the Motorola brand scored higher among MALES than Apple….
I simply see this as one hardware manufacturer taking advantage of something seen in consumer surveys regarding their brand & exploiting it…. nothing more, nothing less…
Whether it is effective or not is certainly debatable, but they are playing to a supposed strength of their brand…
Verizon is way too slick in their advertising to put this stuff out… Both the ads for FiOS & Verizon Wireless are way too creative, slick & cheeky for them to do these….
“I’ve got a message for the negroes: I DO NOT AGREE with your skin colour and think it is in the best interest for the future of America that you sit at the back of the bus”
From a Random negro:
“You’re right. I actually agree wholeheartedly with your statement. I’ll just go right home and stop being dark immediately! What was I thinking going around with messed up genetics. Thing is, I’m glad it’s so easy to conceal the fact that my skin is dark just by deciding to not be dark.
What a load off.”
Just saying… put a straight white guy a gay white guy and a black guy standing at attention in a line up, all wearing the same clothes… BET you that 100% of people could tell you which one was black. Gay?….. not so much
Wow, this spiraled out of control in no time.
HazMatt
Well, actually: The ad does not specifically point to ANY one phone as the ‘tiara-wearing blahblahblah’. If it was an attempt to slam the iPhone, it was a 100% FAIL.
Where do these other phone companies get their ad managers?! The Palm Pre ads are from some spooky alternative universe. The Verizon ads are bad fantasy fiction.
yawn zzzzz
And who said Verizon was going to get the iPhone in 2010?!
I don’t think so.
No iPhone for you!
Yeah! Inappropriate political comparisons are fun!
Droid=Sarah Palin
iPhone=Barak Obama
Who will America choose?
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