Tesco to sell Apple iPhone 3G and 3GS in UK

72 Hour Apple Black Friday SaleTesco Mobile, through its joint venture partnership with O2, has announced that it will shortly introduce iPhone 3G and iPhone 3GS in Tesco Phone Shops and online through Tesco Direct in the UK.

For further information and for customers interested in pre-registration please visit www.tescomobileiphone.com.
For more information on iPhone, please visit www.apple.com/iphone.
More information can be found on Tesco Mobile at www.tescomobile.com.

Tesco Mobile is a 50:50 joint venture between Tesco and O2. The company sells exclusively Tesco Mobile branded services in Tesco stores, online and through Tesco Direct, across the UK using O2’s technology and network. Tesco Mobile is also available in the rapidly expanding estate of Tesco Phone Shops which will number over 100 by the end of 2009. The network gives its customers “Pay as you go” and “Pay monthly” tariffs with rewards such as free credit and Clubcard points. It is theUK’s fastest growing Pay as you go network in 2009 and has been voted as the number one mobile network for customer satisfaction by Which Magazine (May 09).

Source: Tesco

[Thanks to MacDailyNews Reader “Michael R.” for the heads up.]


  1. Yeah WMD, coz the interweb tubes are limited to USA. Apple only sell products to American consumers. MDN only hosts US-centric advertising. Oh wait!

    Tesco? That means every chav, gypsie and pikey is going to have an iPhone soon.

    Way to loose your cachet and tarnish your brand Apple.

  2. I stand corrected. If ASDA were selling iPhones then every chav, gypsie and pikey would have one.

    As Tesco are selling iPhones it’s the mass market (of cost conscious consumers) who will get the chance to buy them; although of course they could buy them from telcos like O2, Orange and from January Vodafone.

    But those people who prefer to buy everything in their life from one supermarket, they can be reassured and purchase an iPhone from their grocer.

  3. Let’s face it, this isn’t really huge news. O2 are simply offering their contracts through a new retail channel to counteract the new competition from Orange and soon to be Vodafone.

    The iPhone has plenty of retail outlets already. That it will be available on other networks is a much bigger story.

  4. Dave H,

    Have to respectfully disagree. Remember that the iPod’s dominance is due to a huge number of channels to sell the product. It took Apple a while to build that up but now helps to maintain the product line.

    The iPhone can operate the same. The more channels it sells in the greater chance of someone buying into it.

    Macs are slowly go that way too. More and more large scale vendors like Best Buy in the US and Tescos in the UK are selling Macs. It widens the audience and makes a big difference in selling the product.

  5. @Alasdair Scott “Out of every £1 spent in the UK high street, 12p of it goes through Tesco.”

    That’s wrong. In 2005-ish it was 1 in 8 pounds, by 2007 it was 1 in 7 pounds, current estimates are 1 in 6 pounds (approximately 17%) of all retail spend in the UK is with this single retailer.

    That’s just retail spending, Tesco also sell: banking and insurance, DVD rentals, broadband, etc.

  6. @ WMD

    I get no AT&T;reception either!

    But then – who cares…?

    I live in the UK, not Ohio. ” width=”19″ height=”19″ alt=”cool smirk” style=”border:0;” />

  7. @WTF

    i stand vindicated and in addition your last comment, please add:

    idiot. to your list of attributes.

    do you really think you can classify people by they’re choice of supermarket.

    when you have to shop in asda or Tesco, one day you will. then you’ll see the majority of people are in there are young families trying to make ends meet.

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