Apple’s Jonathan Ive talks design

“OBJECTIFIED, by filmmaker Gary Hustwit, is the second installment in his trilogy on design (his first was Helvetica),” PBS reports. “OBJECTIFIED encourages us to stop and notice our surroundings and to think critically about creativity and consumption. Who makes all these objects, and why do they look and feel the way they do? How can good design make these things—and by extension our lives—better? What about the environment and the social and environmental costs associated with global manufacturing and planned obsolescence?”

PBS reports, “Featuring interviews with some of the world’s preeminent industrial and product designers, OBJECTIFIED is an exploration of the process at work behind everything from toothbrushes to tech gadgets. It’s about the designers who reexamine, reevaluate and reinvent our manufactured environment daily. It is about personal expression, identity, consumerism and sustainability. What can we learn about who we are and who we want to be from the objects with which we surround ourselves?”

Watch Jonathan Ive, Apple’s Senior Vice President of Industrial Design, talk design here.

[Thanks to MacDailyNews Reader “Martha in Canada” for the heads up.]