“The mobile phone company, which lost out to O2 on the original deal at the last minute, reckons the level of sales reached by 4pm is a new first-day record for a British mobile phone launch,” Wray reports.
“Rather than focus on price Orange is basing its attempt to lure customers onto its network on the promise that it has better coverage than any of its rivals. In fact there is hardly any difference between the cost of the iPhone on Orange and the existing cost of the device with O2,” Wray reports.
“Vodafone will also be selling the device in the UK, but not until the start of next year. Speaking after the company’s first-half results on Tuesday, however, Vodafone’s chief executive Vittorio Colao refused to say whether the business will undercut its rivals in the race to attract British iPhone users,” Wray reports. “‘You don’t expect me to tell you two months in advance what we will do in the UK,’ he said. ‘The only thing I can tell you is if Orange customers are unhappy they can go into red shops.'”
Full article here.
[Thanks to MacDailyNews Readers “Dominic” and “James W.” for the heads up.]
[Thanks to MacDailyNews Reader “—” for the heads up.]