Sacco reports, “Apple’s Magic Mouse press release says the mouse will be ‘available at the end of October’ for $69.99, so the company still has a few more days to make good on its word. But it seems strange that the software update would be available without the corresponding product. You’d think Apple would’ve stocked its stores with mountains of Magic Mouse units, so it could begin peddling them as soon as humanly possible.”
“I understand that announcing a product and then giving the public some time to digest the news and build up some demand could be part of Apple’s sales strategy–and, if that’s the case, I guess it’s working because I’m basically writing a story about how anxious I am to buy a mouse,” Sacco writes. “But I’m frustrated and tired of talking to Apple “Geniuses” who can’t answer my simple availability questions. You can bet I’m not alone in that regard. And that’s just not good business.”
Full article here.
MacDailyNews Note: Our Magic Mouse order status report currently states: “Ships: 5 – 7 business days; Delivers: Oct 28 – Nov 3.”
[Thanks to MacDailyNews Reader “Lynn W.” for the heads up.]