3GS powers Apple smartphone share gains; iPhone rated highest in customer satisfaction by far

A September 14-21 survey by ChangeWave Research provides an up-close look at the impact of the new Apple and Palm (Pre) offerings – along with an update on Research In Motion and overall smart phone industry trends going forward.

The survey of 4,255 consumers shows strong growth continues in the smart phone market, with 39% of respondents now reporting they own a smart phone – up 2-pts since June and nearly double the level of two years ago.

Looking ahead, while the current survey shows a slight dip in consumer buying plans for the next 90 days, that’s to be expected in the aftermath of the huge iPhone 3GS and Palm Pre product launches back in June. A total of 11.6% now say they plan on buying a smart phone in the next 90 days – 3-pts less than in June but still one of the highest percentages ever recorded in a ChangeWave survey.

Current Market Share: RIM (40%) remains the current market share leader among consumers, but its fallen 1-pt since the previous survey and is at its lowest level in two years.

Apple (30%) has seen a huge market share jump since the previous survey. Not only has the iPhone 3GS release enabled them to gain 5-pts overall – for the first time it has also placed them within striking distance of the number one spot in the consumer market.

Palm (7%) lags in distant third place, but ChangeWave notes that this is the first survey in nearly two years where their share hasn’t fallen.

Apple remains the leader in terms of planned buying going forward — 36% of those who plan to purchase a smart phone in the next 90 days say they’ll get an iPhone. RIM is still in second with 27% of planned purchases — up 4-pts since June, but below its percentage (30%) from a year ago. Palm, meanwhile, remains unchanged at 8%.

The Apple iPhone continues to maintain the highest customer satisfaction rating in the industry among major cell phone manufacturers — with 74% of owners reporting they’re Very Satisfied with their iPhone.

More info here.

21 Comments

  1. And yet the stock is sinking today. News of no tablet? The Verizon map ads? Complaints of Safari and Flash running slow as mud on the new iMacs? What is doing this? MS up and APPL down. Help me understand.

  2. The entire stock market has been tanking since yesterday afternoon when it was announced by Harry Reid that we’re on a path toward single payer health care. The government is taking control of everything and our economy, what’s left of it, will be choked to death by the grip of the beast.

  3. @R2

    Don’t think of government intervention (well US government intervention anyways) as a democratic or republican beast that has you in a chokehold.

    Think of it as more of a massive beast that rolls over on you in its sleep. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  4. When Apple over takes RIM as the number one smart phone Ballmer will declare it’s a rounding error and that Windows Phone is really number one.
    Microsoft investors should start shouting off with Ballmer’s head now before Apple over takes RIM as the number one shart phone in the US.

  5. Back on topic, that Customer Satisfaction chart should have every other vendor quaking in their boots. And it’s not like they’ve fiddled with the scale or anything, the iPhone really is that far ahead. In fact it has double the satisfaction rate of all but two competitors…

  6. This is the future chart of the Mac tablet vs the Net books.

    Will they count the Mac tablet in the total sales of Macs the way those sub notebooks are counted as PCs? We will see!

  7. @ Kevin,

    You’d have a great point if the same weren’t true for just as many on the left. It’s just a different religion, different politics, and different economics – all indistinguishable from one another to them.

  8. I was a happy iPhone owner, have three of them. But for some reason 3G reception at our home has quit working. For past 2 weeks not only no 3G but Often no Edge either. Most calls are dropped, I have to tell everyone to call our landline because none of our iPhones can complete a call. They all work just fine two miles away, 3G etc all strong. So at this point $225 a month for such poor service has me looking elswhere. I am thinking iPod Touch and maybe a Verizon smartphone. Driving us nuts so no longer highly satisfied.

  9. Great product but they can’t make enough of them, I now someone that has been waiting a week and a half for his in Toronto, now that Bell and Telus are in the picture there definately won’t be enough to go around.

  10. @HughB,

    Have you called ATT support? My Dad had problems similar to yours at his house. He called customer service, discussed it with them. I think he had to get it escalated, and talk to several different people, but eventually an engineer was dispatched. Apparently, he adjusted something or replaced a piece of a equipment at the tower. It took a few days, but eventually all was right with the world again. FYI.

  11. Hugh b if it was working 2weeks ago and the phones work 2miles away don’t you think the problem is local yo your area and maybe you should call AT&T;to check it out .also are all iPhones ulster to latest software

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.