“I think the saying goes that those that don’t learn from history are destined to repeat it,” Rob Enderle, “principal analyst,” for The Enderle Group (a “group” which consists of a single self-described “analyst,” Rob himself, thereby rendering the need for the “principal” moot and its very existence sad) writes for TG Daily.
MacDailyNews Take: Those that don’t heed what they’re quoting are in even bigger trouble.
Enderle, of course, continues, “This is likely to point with Apple this month as they sit stunned that Windows 7 is doing so well and they are left looking foolish with products priced out of the segment. Their big news this week was a couple of PCs, a new keyboard and a multi-touch mouse. This last will likely go down in history as one of the lamest devices yet as they should know, given the iPhone, that touch is connected to the screen and not anything else. They likely would have done better putting fir [sic] on the damn thing and building it to fart the star spangled banner at least that would have been patriotic.”
Enderle continues, “Steve Jobs and Apple clearly… were completely unprepared for both the quality of Windows 7 and the fact Microsoft has a war chest this time. Their near pathetic recent release of a couple slightly improved PCs and a couple peripherals showcases this. They figured they could easily skate through the next few months because, traditionally, Microsoft would be vulnerable and not able to fight back.”
MacDailyNews Take: Because Microsoft never had any money until today.
Enderle continues, “However this isn’t their only problem. Verizon, Google and Motorola have opened a second front with the Droid iCan’t campaign.”
MacDailyNews Take: It’s “iDon’t,” not “iCan’t” and Mr. Enderle is vastly inflating its importance. More on that here: Beleaguered Motorola’s Droid ‘smartphone’ looks to take on Apple’s iPhone with ‘iDon’t’ commercial – October 19, 2009
Enderle continues, “This combination of the Microsoft budget and the Droid attack splits Apple’s resources and focus and makes it vastly more difficult for the firm to respond timely or well.”
MacDailyNews Take: Does he really believe this horseshit or is he just saying it to get paid, to amuse himself, or what? After years of slogging through his punctuation-free jackassery, we lean towards the latter two. Nobody’s really that stupid, right?
Enderle continues, “With Steve Jobs in Apple the firm can respond to threats like this one very quickly but only if they see it coming in time. I think they are likely to repeat the 1995 mistake and that means they probably won’t be either quick enough or effective enough to dodge this bullet.”
Full article – Think Before You Click™ (especially if you value properly-placed commas) – here.
MacDailyNews Take: By the way, it bears repeating that Apple has incorporated Multi-Touch™ into Mac in the correct way, on spacious trackpads and the Magic Mouse, not on a vertical screen where fingerprints smudge and users’ arms would quickly tire in what everyone — everyone outside of the PC box assemblers and Microsoft, that is — calls “Gorilla Arm.” Only Microsoft, in typical half-assed fashion, would take exactly the device designed for viewing and occlude it intentionally when there are far better, far more logical solutions. To us longtime Apple watchers, Cupertino seems to be saying quite clearly, “Multi-Touch™ on the screen only when trackpads/mice are not available/part of the device.“