“There is absolutely nothing coincidental about Apple launching new products today. The big product launch is Apple’s first preemptive marketing strike against Microsoft, Windows 7 and the entire PC industry. It’s a bold move exploiting a position of strength against an industry weakened by low-margin, low-priced netbooks,” Joe Wilcox reports for Betanews.
“Windows 7 officially launches in two days,” Wilcox reports. “But what has the geek world been babbling about for the last 24 hours? Apple. Firstly, there were rumors of new iMac, revamped white MacBook, new Mac mouse and updated Mac mini — all products Apple unveiled early this afternoon. Secondly, late yesterday, there were Apple’s blow-out fiscal 2009 fourth-quarter results: $1.67 billion profit and 3.05 million Macs shipped, the majority notebooks. Apple outperformed Wall Street’s consensus, blasting past the econolypse’s effects like it was business as usual.”
Wilcox reports, “Exactly who is talking about Windows 7 today or will tomorrow? Or gasp, on launch day — Oct. 22nd?”
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Wilcox continues, “Apple’s new product release timing is clearly deliberate, designed to pull attention away from Windows 7. But Apple also is looking to pull away Windows PC sales at the high end, where Macs are strongest and PCs are weakest. Surely, Apple executives realize that the PC industry is hoist with its own netbook petard… Netbooks are a plague, because they dramatically lower ASPs and margins and pull away sales from real laptops.”
Wilcox writes, “Yesterday with record Mac sales and today with new Mac products, Apple has declared — at least for holiday 2009 — war on the entire PC industry.”
Full article here.
[Thanks to MacDailyNews Reader “Elsic1975a” for the heads up.]