Stats show Apple immune to impact of Windows 7 release

“Microsoft’s introduction of Windows 7 later this month won’t cost Apple any Mac sales, a Wall Street analyst said today,” Gregg Keizer reports for Computerworld.

“‘I analyzed the impact of the last four Windows launches and found no negative correlation between them and Mac sales,’ said Brian Marshall of Broadpoint AmTech. ‘In fact, [Microsoft’s launches] almost act like a delayed accelerant on Mac sales,'” Keizer reports.

“After comparing Mac sales with the launches of Windows 98 in June 1998, Windows 2000 (February 2000), Windows XP (October 2001) and Vista (January 2007), Marshall found that in all but the case of Windows 2000, Mac sales either increased or stayed steady,” Keizer reports.

“Mac sales jumped the most after Vista’s introduction, according to Marshall’s analysis, which many experts attributed to some Windows users’ switching to Macs after they were disappointed by Vista’s poor performance or put off by its lackluster reviews,” Keizer reports.

“Apple will announce sales figures for the calendar quarter that ended Sept. 30 next Monday during a conference call with reporters and analysts,” Keizer reports. “Marshall expects that Apple will then claim it sold approximately 2.8 million Macs in the July-September quarter, which would represent a 7% increase over the same period last year.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “souch3” for the heads up.]


  1. Boy I bet all those companies that spent a fortune to move to Vista are really pleased with Microsoft now. Shows what happens when you follow them every release. That said, Windows 7 does sound like an improvement over Vista. A shame it still relies on the same legacy design flaws like the registry and integrated browser.

  2. ‘In fact, [Microsoft’s launches] almost act like a delayed accelerant on Mac sales,’

    Gosh, whyever would that be? ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  3. Even though we make fun of Windows 7, I think it will be Microsoft’s next “good enough” version of Windows. In other words, it will steadily replace Windows XP to become the dominant version of Windows.

    However, since most Windows users currently still using XP, and there is a significant procedural and hardware obstacle in upgrading from XP to 7, most of the conversion to 7 will happen as Windows XP users replace their aging PCs. So Apple will still have an excellent opportunity to convince users to “Get a Mac” instead of another PC.

    In fact, the release of Windows 7 will probably accelerate the replacement of old XP computers; hopefully, Apple is ready to take advantage with new marketing angles. And Microsoft should be advised NOT to run any more commercials that actually remind customers that they should drop by the “Mac Store” and at least consider getting a Mac. Microsoft needs these XP users to blindly buy their next PC with Windows 7, and not even think about the existence of Macs.

  4. Hah, you’re so right. Just by mentioning Apple Microsoft give legitimacy to the fact that Apples OS is good enough to compete and thus is worth giving serious consideration to.

    I personally hope for more Microsoft Ads to highlight Apples quality.

    P.S. Don’t mention the Guest Login bug though, still doesn’t stack up against 120k plus viruses. My personal favourite is the 20mins of downloading updates before I can do any work when using XP in Parallels. It’s just like an extended bootup from hell.

  5. The only people who will buy a lame MAC despite Windows 7’s positive reviews and magnificent innovation are the losers who weren’t invited to a Windows 7 release party. Go ahead. Lash out at a cruel world that won’t include you in the most fantastic software release party ever! Mine’s gonna be a blowout. Grandma just confirmed she’s bringing her world famous oatmeal cookies. Suck it, MAC dorks.

    Your potential. Our passion.™

  6. Good post, Zune Tang. I thought that was really funny. Yes, the Window 7 release party is a key factor, of course – that’s brilliant.

    I actually feel sad that Apple released Snow Leopard without the previous Big Cat fanfare. I went to the Apple Store on release day and all I got was this stink’in T… well, no. I didn’t even get a T-shirt this time! Oh well, I suppose paying $29 is better… I’ll take good care of my Leopard T-Shirt.

  7. @ Gabriel

    Step 1: Place Mac on seesaw
    Step 2: Place chair in front of Ballmer
    Step 3: Tell Ballmer Windows 7 doubled Google’s market cap overnight
    Step 4: …
    Step 5: The Mac accelerates skyward! (thank goodness for unibody construction)

  8. “bet all those companies that spent a fortune to move to Vista”

    Pretty much nobody moved to Vista in the corporate world. No big companies that I have ever heard of. Even before Vista was known to be a disaster corporations said it offered no business value worth massive hardware upgrades, retraining users and support staff, and redoing support tools and processes. Al of that is a very big, disruptive, costly, and time consuming task. Guess what the corporate world is saying about Windows 7? Same thing. It offers no business value over the archaic Windows XP. On the other hand I have consulted at Motorola, Cisco, and Oracle over the last few years and all of them offer at least their IT staff and management the option of Mac laptops and they are loving it.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.