“By now you know the roe: Palm co-opts Apple iTunes access for its new Palm Pre smart phone without permission and hails the electronic trespassing as a key selling point for iPhone users to switch platforms. Apple vows to protect its intellectual property and earlier this summer issues an ‘update’ to iTunes that cuts off Pre users from syncing their devices to iTunes,” Jim Goldman reports for CNBC. “Then Palm issues an update of its own, re-opening Pre’s access to iTunes.”
“Palm filed complaint with the USB Implementers Forum, the standards group that oversees USB connections on things like smartphones and computers, claiming that the Apple’s iTunes update was an improper use of the technology and that it violated USB standards rules,” Goldman reports. “It was a bold move; a bold move that failed miserably and calls into question Palm’s broader strategy – and ultimately the Pre’s success in the market.”
Goldman reports, “The USB-IF responds: ‘Under the Policy, Palm may only use the single Vendor ID issued to Palm for Palm’s usage. Usage of any other company’s Vendor ID is specifically precluded. Palm’s expressed intent to use Apple’s VID appears to violate the attached policy. Please clarify Palm’s intent and respond to this potential violation within seven days.’
“Ouch, ouch, and double ouch,” Goldman writes. “There it is for the world to see, from the overseeing body in which Palm sought refuge and solace. Instead, the company gets a closed fist retort right to the jaw.”
Goldman writes, “This is America and no company should have the right to co-opt another’s innovation. I’ve said before that ‘theft’ is not another word for innovation.”
Much more in the full article here.
MacDailyNews Take: RIM’s BlackBerry Media Sync is the prime example of the proper, ethical way to sync non-Apple devices with iTunes (and Windows Media Player) music files. Beleaguered Palm, likely because they’ve been running on fumes for years, along with being led by obviously ethically-challenged people, tried to take the cheap, unethical way out. Some “strategy.”