Domino’s Pizza today announced the launch of a new version of its mobile ordering Web site. The enhanced version is optimized for the Apple iPhone and other mobile devices utilizing Webkit-based browsers. Customers visiting www.dominos.com from a browser in one of the supported devices will be automatically connected to the new, enhanced site.
Some of the enhancements of the new site include:
• Pizza Tracker – The addition of the revolutionary Pizza Tracker, which allows users to track the progress of their pizza order. More than 75 percent of the millions of online customers use Pizza Tracker after completing their order.
• Faster Ordering – An Express Ordering option which provides a more streamlined ordering experience with 50 percent less clicks needed to order than the previous version of the site (a must with mobile devices).
• Full Ordering Functionality – A visual of the entire menu, and full ordering functionality including: allowing toppings on pizza halves; topping portion options; and ordering of sides, drinks, sauces and desserts.
• Past Order Functionality – Favorite past orders available in one simple step.
• Browse and Redeem Coupons – Including functionality that sort coupons by most popular and number of people it will feed.
• No Downloading or Registering – Domino’s iPhone optimized mobile ordering site is ready for orders.
• Text Message Confirmation – Consumers can elect to receive a text message confirming that their order has been placed.
“Domino’s Pizza was the first pizza company to launch web-based mobile ordering more than two years ago,” said Rob Weisberg, Domino’s Vice President Multi-Media, in the press release. “Since that time, we’ve been regularly enhancing our site to allow an even better user experience and decreased ordering time.”
The site has been in beta for the last month, and Domino’s Facebook and Twitter followers got an early preview. Here’s what Touchtip.com, an iPhone tips site, had to say about it: “The Domino’s iPhone (site) sports an interface that’s as slick as any mobile web app that we’ve seen. The menus are easy to read and very intuitive.”
“Domino’s mobile ordering is growing at an average of 20 percent each month with the majority of mobile orders coming from iPhone customers,” continued Weisberg. “These site enhancements cater to the largest segment of our mobile customer base and also provide a platform that can be expanded on for our other mobile customers down the road. We plan on following up with a Blackberry-optimized version in the near future.”
Domino’s will continue to have two versions of the site and consumers with all other web-enabled phones will be able to order on the existing site as usual.
Source: Dominio’s
[Thanks to MacDailyNews Reader “Robert S.” for the heads up.]
here come the App commerce and enterprise uses that will make the iPhone an essential everyday utility device
The 75% tracking facility amazes me, I can understand doing it the first couple of times as a novelty, but unless it’s late I couldn’t be bothered myself.
The tracking would be great of it showed your pizza browning in the oven, oh, and delivered the smell too..!
If Domnoes does a makeover of the sauce, then I could think about wasting my money on them.
Well, naturally I am an over-consumer. Now my Chicken Kicker intake will definately reach “in need of medical care” status. I love being a fat American. Life is to short and precious folks, destroy your temple with pleasure of food…… you are going to die anyway, get on with it.
Now if only their product didn’t suck.
hahaha Pizza Tracker….
Way to take your fat disgusting obesity to the next level LMFAO
So, if I order a Pizza from Dominos I am automatically a fat American destroying my body? Not all of us have your lack of self-control. Or lack of grammar skills.
Dominos? They’re going after the wrong demographic.
If all you can afford is Dominos sawdust and plastic “pizza”, SURELY you cannot afford an iPhone, iPod touch and certainly not a Mac.
What I find to be most important about this article is this:
“The enhanced version is optimized for the Apple iPhone and other mobile devices utilizing Webkit-based browsers.”
This may be the first steps of what may be a reverse landscape-changing trend. Internet Explorer long wanted to dominate web browsing and encourage websites to take advantage of IE Windows-specific code so that ultimately they could tie in all enhanced web browsing to requiring users to be running Windows.
Though IE’s dominance has been eroding, vestiges of this Windows-tying are still apparent, for example, in real estate websites.
The fact that Dominoes has developed an enhanced mobile website optimized for WebKit-based browsers (along with the future possibilities of media-rich websites taking advantage of CSS3 and WekKit [see MDN related article]) may be the beginning of an important open-source trend. That websites more and more will now optimize enhanced functionality for WebKit browsers.
That today, WebKit is pulling a number from IE’s repertoire, but instead of for the purpose of platform lock-in, it is in support of platform-independent open standards.
The irony is that Apple began developing WebKit in part because of Micro$oft’s purposely absent support of Internet Explorer on the Mac. It was Micro$oft’s very-same Windows-only internet world view that prompted Apple to develop it’s own open standards browser so that there would always be a browser that could run on the Mac. And little by little over the years, Apple has masterfully promoted open-standards web browsing to where it has begun to become the code of choice, at least in the mobile world.
I look forward to the day when Windows proprietary Internet Explorer will be a relic, and that all browsers will be based on open source WebKit code. It’s entirely possible.
<shock>Even Ballmer said that Micro$oft might consider WebKit somewhere down the line.</shock>
The sandwiches aren’t bad at all
in fact that’s all I use them for
great indigestion in your pocket!
This is a worthless app. Domino’s pizza isn’t fit for human consumption.
And I thought that since the iPhone was a cell phone, it was already a mobile pizza-ordering machine…
Domino’s Pizza. Hmmm…. perfect candidate for the Zune app store. Their food looks (and tastes) nothing like their advertising and photos portray. Excuse me while I vomit.