“Police are searching for the five bandits who hit the Apple Store in Marlton, New Jersey,” WPVI-TV (Philadelphia) reports.
“It happened shortly after 2:00 a.m. at the Promenade Shopping Center on Route 73,” WPVI reports. “The thieves broke into the store through the plate glass window, and then scooped up merchandise like a holiday shopping spree.”
Security video showed the fast-paced robbery:
Direct link to video here.
“It’s after closing and the security guard is seen making his rounds in the store,” WPVI reports. “But, at 2:05 a.m., thieves hit the store’s plate glass door with a blunt object. Like professionals, they bring it shattering down with one strike.”
“Then, with precision timing, the five men enter the store and clean house like there’s no tomorrow. Each one moved in a different direction, lifting Macbook Pros which can run upwards of $3,000,” WPVI reports. “In all, they took 23 Macbook Pros, 14 iPhones and nine iPod touches. It all happened in 31 seconds flat.”
Full article here.
[Thanks to MacDailyNews Reader “TheConfuzed1” for the heads up.]
Find em and hang em from the nearest apple tree.
Funny, you never hear any stories about thieves breaking into a Best Buy to steal all the Dell laptops and Ditty’s
After all of these incidents, doesn’t Apple have some sort of “Find my iPhone” or “LoJack” setup on all of their in-store demo units?
If the doors and windows had some of that hurricane-resistant films on them, the thieves would have been slowed down enough for the guard to call police before they gained entry, if not preventing the attack entirely (or causing the scumbags to cut themselves and leave their DNA).
http://solutions.3m.com/wps/portal/3M/en_US/WF/3MWindowFilms/Products/ProductCatalog/?PC_7_RJH9U5230GE3E02LECFTDQG0V7_nid=R14R9R3CBCbeT4DCJBL6BVgl
and
http://multimedia.3m.com/mws/mediawebserver?66666UuZjcFSLXTt4XMXNxf_EVuQEcuZgVs6EVs6E666666–
Publicity that money can’t buy to counter all the recent FUD designed to bring down the stock before September 9th event…
When caught part of their punishment should be they must use only MS products for the rest of their lives — Windows, Zune, etc… I know that is perhaps too cruel a punishment.
The stupid Microcopy store will have a sign, “Please rob us we need the publicity”. Microdipsh*t can leave the doors unlocked and no one will steal anything.
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Funny thing is, all of those serial numbers are recorded. So, unless the theives remove them both physically and from EFI, they’re going to be traceable.
And for those of you buying used Macs/iPods, always get that serial number before you purchase. If it’s removed, walk away.
$75K worth of product stolen. $1M worth of publicity. This will work out just fine!
Later…it was found out that is was a Dell DJ Ditty that they used to break the glass…it’s just like a brick.
In related news, a Best Buy was invaded by six thieves and they delivered five Dell desktops, two monitors and a NetBook.
Just glad the security guard was not injured.
(given their not allowed any Apple products) You can bet your bottom dollar that the entire Balmer family have water-tight alibis for around that time…
@holymackerel
lmaoooooooooo
@disgruntled AAPL shareholder
I am also surprised that New Jersey building codes don’t require safety glass for the doors and windows that nearly touch the ground. I guarantee that would have slowed these losers down.
puede el guardia de seguridad disparar?? eso se veria genial.. estilo Leeeejano Oeste…
Lol! Even some ppl on this site don’t know each lappy has a MAC address, like a serial number. Management keeps records of each display lappy, so the minute the stolen goods go on any network, or even sync on a computer that’s on a network – booyaa! Caught! You can’t prevent almost 50 items from going on a network sooner or later. What were they thinking? Even better, the thieves use iphoto to identify their faces and geotag themselves – i mean those are security features for law enforcement no matter how much fun it is. Somebody may even have the balls to take a lappy to an out of state Apple store for service one day and get “I’ll be right with you sir” then the t-shirted schmuck goes in the back with the lappy and comes back with that guy who says “so what are you doing here?” lol
Aren’t those things supposed to be locked down with the security cable? Looked like to me that someone forgot to secure those puppies!
All those mag-safe power adapters just made it easier…
I wonder if thieves will smash and grab copies of that new Windows 7 when Microsoft opens up its stores. Never mind, people will probably throw bricks with Vista install disks taped to them through the windows of the Microsoft store.
Microsoft will have to pay for this type of advertising.
Why do these yankie news readers have to be so bloody dramatic all the time, Jesus it’s not THAT enthralling… get a grip and get some perspective.
Beowulf:
You haven’t been to an Apple store yet? There is no need to secure anything in any Apple store. Demo Macs’ serial and MAC addresses are obviously recorded. While it is possible for someone with some brains to change MAC address and Serial number (inside OS) in order to hide the stolen ones while online, how likely is that these thieves would sell the laptops to people who’d know how to do this.
As for stolen iPhones, they are as good as paper weights, since they cannot be activated unless they are actually sold. It is highly unlikely the thieves actually knew that and are equipped to jailbreak and unlock them.
I have a feeling it won’t be more than a month before these guys end up arrested and Macs and iPhones recovered.
@maclover
Unfortunetly the MAC address is the lowest form of address on a network, basically the hardware address, that address only stays within your local network and never is sent out over the internet.
In fact, routing data packets between networks is done my changing the MAC address at each hop. Basically what happens is each router gets the data packet, it reads the destination IP address, it knows which router to send the data packet to, so it changes the destination MAC address on the data packet to that router and sends it, and the next router does the same thing.
It’s a complicated process, but it works.
Apple’s own “Software Update” passes serial number and MAC address along at each update check. Presumably, Apple could easily check for these stolen machines via that, if nothing else. That would require at least one of them to be connected to the internet and running Software Update at least once. The likelihood of that is quite high, I’d say.