Apple today has debuted two new “Get a Mac” ads on U.S. broadcast and cable television networks.
In “Top of the Line, ” the customer wants a great computer, so she gets a Mac, of course:
Direct link via YouTube here.
“Top of the Line” PC is played by Patrick Warburton who played Seinfeld’s “David Puddy,” voiced “Ken” in Seinfeld’s Bee Movie, and currently stars on the U.S television series Rules of Engagement (CBS), among many other roles.
MacDailyNews Take: When you’re ready to compromise… We would have used “settle” instead, but we’re not complaining.
In “Surprise,” PC tries a new way to sell Windows PCs, but, as always, fails in the end – just like a real Windows PC:
Direct link via YouTube here.
MacDailyNews Take: After viewing this spot, it feels like we’ve been expecting this one for awhile and we’re glad to finally have it.
[Thanks to MacDailyNews Readers “Judge Bork,” “Fred Mertz,” and “MacRadDoc” for the heads up.]
The PC people are funnier than the smug, holier than thou Mac guy.
And someday, in the not too distant future, there is going to be some horrible, destructive, Mac virus, and Apple is going to have to eat one big ugly crow.
The Mac should be sold on its relative technological merits, not the virus crap. It’s just a constant taunt.
What the h***? Are you insane? You don’t say negative things about your own brand in your ads! Once an idea gets lodged in people’s brains, they can’t recall where they heard it. So when some PC dork says “Macs are no safer than PCs” or “Windows 7 fixed all that. Now Macs are insecure” or they read a hit piece on some Mac malware written up as a virus, they think, “Yeah I’ve heard that before somewhere. It must be true!” This is the worst ad I’ve ever heard of a company running. I expect a lot better from Apple than adding their own misinformation to the mountain of Mac myths out there!
Wake up!
@thelonius, wouldn’t you say that a virus-resistant operating system is one of the technological merits of the Macintosh?
And someday, in the not too distant future, there is going to be some horrible, destructive, Mac virus, and Apple is going to have to eat one big ugly crow.
iCal it.
How many b>years</b> have to go by before that little fantasy gets dropped?
is for Surprise. “top of the line” not their finest work at all. “surprise” well played.
oops, lost my <
Indeed, PCpeople are funny.
as cute as these commercials have been, not to mention keeping these two clowns employed, when will Apple make commercials for all mac models like they do for the iPhone and show function, and nice and easy it is. I just think it will be the kick to the nuts advertisement wise Apple needs to give. and just say “All this in a Mac”
[And someday, in the not too distant future, there is going to be some horrible, destructive, Mac virus, and Apple is going to have to eat one big ugly crow.]
FunnyPeople have been saying that for a very very, long time, now. Can you be more specific?
Will it be around the same time that Microsoft releases VaporWare2009?
@Digits McGee
I’d say about the same number of years they have been predicting the death of Apple itself (approximately 25yrs and counting).
As for the ads, they are just brilliant. The sleaze-ball salesman is just right for emphasising the amount of sleaze it takes to sell a PC to a sucker! In the same way as the guy in the dress home movie ad shows the quality of what you’d get if you you were a mug and happened to fall for the sales pitch…
The second one is just great jujitsu!
Say it, “A Mac is just better than a Windows box.”
Now say it again and again in an ad, then spell out the facts.
Come on Apple, the lack of viruses is great, but Macs are greater.
Deft as usual!
The top-of-the-line-PC ad is OK (“compromise” is great, or “settle”, or whatever), but it sort of carries the connotation that Mac performance, or iMac 24in screen size for that matter, are below par. And they aren’t.
Top of the Line: The Return of Joe Isuzu
@theloniusMac:
Do everybody a favor and just STFU!
@ theloniousMac
> And someday, in the not too distant future, there is going to be some horrible, destructive, Mac virus, and Apple is going to have to eat one big ugly crow.
And IF that ever happens, THEN I will start to worry. Until then, this Mac user is smug and happy to NOT be a Windows user. So, let me know when it happens, OK (I feel like I’ve been saying that for the better part of a decade – Oh wait, I have been saying that for the better part of a decade).
Oh, someday… Someday… Maybe the same “someday” when Zune turns a profit.
@theloniousMac: “And someday, in the not too distant future, there is going to be some horrible, destructive, Mac virus, and Apple is going to have to eat one big ugly crow.”
Apple’s ads never claim to be impervious to viruses, just that there aren’t thousands of viruses running amuck (in the wild) for Mac OS X. There probably never will be an influx due to the fact the Unix was designed for networked systems and security was built-in from the beginning. Peer-to-peer networking on DOS/Windows was an after thought and as such so was the need for strict security. The fact is Windows has been a fairly secure system since XP SP2, but before then, tens of thousands of viruses were written to exploit security holes in the operating system. Those viruses still have to be watched and scanned for even in modern Windows systems due to backwards compatibility Microsoft has to drag along with it.
It has been 8 years since OS X was released and there still has not been a single viral exploit in the wild affecting Macs. That doesn’t mean that there never could or will be, what it does mean is that Macs are currently not inundated with the same issues that plague Windows. That is a fact! And there’s no reason why Apple shouldn’t try and capitalize on it!
Nice to see Apple take on the PC shoppers ads, but I seriously didn’t expect to see the Mac and PC guys again as the idea is growing a bit old. I also thought they might have done more than just tout the Mac’s virus free status.
Great adds, I especially love the second one. Someday, maybe in the not too distant future, there is going to be some horrible, destructive, Mac virus, but by then, their holographic Object User Interface will be the wow of the town.
Not to mention it will give new meaning to the phrase “a million to one.”
Yesterday I went with a friend to a store that sells both Macs and PCs to buy her first notebook, a Macbook Pro. A salesman came up as we were looking at the notebooks and asked if he could help. My friend said she was looking at the Macs. The salesman started his pitch, and never mentioned the possibility of a Windows machine the whole time we were there. He did say she should get an anti-virus program. I told her I didn’t think it was a good idea, that it would eat up processor cycles, could only identify known viruses, and there were no viral exploits in the wild that harmed OS X. I suggested she get Little Snitch, practice safe internet use, and police her connections. The salesman never mentioned anti-virus programs again.
It was the first time I’ve not had a salesman try and push a Windows machine. I noticed another couple looking at the iMacs, and their salesman didn’t mention Windows machines, either.
“Indeed, PC people are funny.”
And attractive too. Especially Ballmer.
@Gordon Horne
I’ve been watching that kind of from a distance too, but really haven’t seen that yet. PC salesmen have taken on car salesmen traits, they ask “how much do you want to spend” and then take the customer on a test drive of a dressed up lowend car.
So unless you go there knowing what you want (seriously know what you want) you will still be steered to the highest margin crappiest computer your hard earned dollars can buy.
Why is there no link to apple.com? I don’t hate youtube, but prefer watching the QT version from Apple. MDN usually provides a link. Where is it?
@ theloniousMac:
I hear you, but it’s true. Everyone in my family who complains about the Windows computers–viruses is their chief complaint.
and regarding:
“The PC people are funnier than the smug, holier than thou Mac guy.” –ask any comedian, funny people no respect beyond making people laugh–they’re not…well…taken seriously.
A lot of people say Justin(the Mac Guy) is smug. I don’t get it.
He’s the straight-guy–he’s just handing the PC Guy the shovel.