How do iPhone users discover and acquire apps?

Apple Online Store “AdMob just released some data about how iPhone users discover new apps in the App Store and how they use them once they have downloaded them. According to AdMob, most users download apps from the App Store directly from their phones. Only 7% go through iTunes to download apps. To find new apps, 62% of all respondents searched for a specific app and 60% looked through the lists of top selling apps in the store. AdMob also found that the majority of users (62%) installs between 1 and 6 new apps per month and 22% of all iPhone users download more than 11 apps per month,” Frederic Lardinois reports for Read Write Web.

“It is also clear that the Top 25 lists in the store play a major role in most users’ purchase decisions. 46% of all iPhone users rely on recommendations from friends, while about 20% find new apps through ads in other applications and about 19% base their download decisions on news articles and blog posts they have read,” Lardinois reports. “Given the size of the store at this point, it only makes sense that users rely on popularity as a measure of quality.”

Lardinois reports, “About 40% of all iPhone users use about 4 to 6 apps at least once a week. Only about 5% use more than 20 apps per week.”

More in the full article here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

19 Comments

  1. Word of mouth is by far the most compelling since you can see the App on the device and see how it works. Last week of ten people at a party I attended, 5 of them had iPhones and immediately started talking about Apps. Quite boring for the turds that had B Berries, so sad.

  2. I read “the best of” articles, scan the lists, read the reviews, and most of all do searches on topics that I want / need.

    If the app maker has good reviews and reasonably frequent updates, and responds to user requests / comments, that’s a very important signal that the app will be worth my time.

  3. “There are four good apps on the store…Everything else is crap. – Cat in a Blender.

    Are you four years old or just as self-absorbed and foolish as you sound? Not everyone has the same interests (or is as small minded) as you.

  4. I recently started visiting iphoneappreviews.net occasionally just to see what they are reviewing, because there are so many daggone apps. Otherwise, I like to just browse the store sometimes and see what’s available and popular. Hard to believe, but I only have 16 apps on my phone that I’ve downloaded. Sad, I know.

  5. I use an application called App Sniper that helps. But overall I wish Apple would do something to make app discovery faster and more fun. There’s just too much shit.

    One addition on the horizon, keywords, should be a big help.

  6. Lawyers spend a lot of time waiting…in courtrooms, offices, conferences and hallways. There seems to always be a cluster of lawyers discussing and demonstrating the latest discovered “productivity” app. That’s how the word gets out on good apps.

  7. There is a giant never-ending void that eats every other app not listed in Top 25 or Apple picks. Developers who create an independent app pray to Steve that it gets a shred of cred from an external source, otherwise that app is only gonna be downloaded by a handful of savvy iPhone users.

    I don’t know what the answer is, but it seems like the App Store is missing something.

    Like a last.fm for apps.

  8. Honestly, I wish there was an easier way to browse the app store. I pretty much have to luck into stumbling across a good app. I don’t load iTunes to go browsing.

    A web based virtual storefront would be a nice addition to the app store.

  9. @ NCIceman
    Good point.
    I also find it unnecessarily difficult to discover what I need, especially on the iPhone App Store. Sometimes odd app naming sits in the way, but there must be ways, based on keywords and/or description content to enhance the search experience.

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