Beleaguered Microsoft in decline; Windows-maker the digital equivalent of General Motors

“There were two interesting Windows-related news stories last week. First, Joe Wilcox’s story on a report from NPD claiming that 91 percent of $1,000-and-higher retail computer sales now go to Apple. Second, Microsoft’s quarterly financial results, in which revenue fell $1 billion short of projections and declined 17 percent year-over-year,” John Gruber writes for Daring Fireball.

“What is particularly alarming about Microsoft’s numbers is that revenue from its Windows PC division suffered an even greater year-over-year revenue decline than the company as a whole: 29 percent. One explanation for that is that Windows 7, a major new update, goes on sale in October, and so it’s expected, somehow, that Windows revenue would decline in the months preceding its release,” Gruber writes.

“But Microsoft’s operating system business is not new, and it has never been particularly cyclical. Windows revenue, prior to this just-completed quarter, has only ever gone in one direction: up,” Gruber writes. “Windows is at the core of everything Microsoft does that makes money. They sell Windows, then they sell software that runs on Windows. As Windows goes, so goes Microsoft, and right now Windows is heading south.”

Gruber writes, “One argument is that the fault lies with the global economy, not Microsoft itself… [but] Apple operates in the same economy Microsoft does, and Mac sales are up. And the numbers from the aforementioned report by NPD are simply astounding.”

“Apple’s strong growth in this segment is a sign that the market is turning against Windows. If for no other reason than that Apple has never entered the low-cost computer market, it’s always been the case that the most budget-conscious computer buyers were Windows users. But the converse wasn’t true — not all Windows users were cheapies,” Gruber writes. “Today, though, Microsoft is increasingly left only with customers whose priority is price.”

“Microsoft’s core problem is that they have lost the hearts of computer enthusiasts. Regular people don’t think about their choice of computer platform in detail and with passion like nerds do because, duh, they are not nerds. But nerds are leading indicators,” Gruber writes. “This is true in many markets with broad appeal, not just computers. Microsoft is looking ever more so like the digital equivalent of General Motors. Car enthusiasts lost interest in GM’s cars long before regular people did; the same is happening with Windows.”

Gruber writes, “And in mobile software, the fastest-growing segment of the computer industry, Microsoft’s platform is both inferior and unpopular. Their plan to address this is to change its name.”

There’s much more in the full article – recommended – here.

MacDailyNews Take: We searched our database to find our first reference to “General Motors” in a MacDailyNews Take. Here it is, from January 10, 2005:

As we have always said, even as many short-sightedly waved (and continue to wave) the white flag, the war is not over. And, yes, we shall prevail. For the naysayers: In 1929, Ford held just over 61% of the U.S. market for automobiles. GM’s market share stood at just 12%. Ford was thought to be invincible, with GM regarded as a niche auto maker. Probably, some analyst at the time said, “The reality is, long term, GM will always be a niche player.” But, in 1936, just seven years later, Ford held just 22% of the market for new automobiles while General Motors held a 43% share. No company is invincible. Not even Microsoft.

At the time, some laughed. Who’s laughing now?

49 Comments

  1. Great article. Microsoft should be very worried. If the “cheaper is better” argument isn’t working at a time when the economy is so bad, how is going to work any better when the economy starts to pick up again?

  2. “Beleaguered Microsoft in decline; Windows-maker the digital equivalent of General Motors”

    That is total BS.

    GM makes at least one model worth owning.

    …don’t they?

  3. And in mobile software, the fastest-growing segment of the computer industry, Microsoft’s platform is both inferior and unpopular. Their plan to address this is to change its name.

    THIS IS PRICELESS!!

  4. Calling any product by a thousand version names is better than calling it ‘Microsoft xyz’. That name IS the problem.

    Microsoft isn’t worried. It has a coating of hubris so thick that nothing can penetrate, not least customer opinions…

    Things are looking amazing for Apple. All our good work over the years is really starting to pay off. Our problem will be not to rub the noses in the dirt of those that told us how ridiculous we were!

  5. Excellent article, to which I would add a single word:

    “And in mobile software, the fastest-growing segment of the computer industry, Microsoft’s platform is both inferior and unpopular. Their plan to address this is to change its name.”

    Again.

    Anybody else remember WinCE?

  6. I always thought of computer like cars. When you buy are a car you don’t want to buy a just because it’s cheap. You buy it as something you can rely on to get you to work without having to take it to the shop every week just to keep it running. Most Smell and HPeed computers are the equivalent of cheap cars, running on a Windblow$ engine. If you’re using anything with Windblow$ running it get your thumbs ready for hitching that next ride.

  7. Beleaguered ?

    A G A I N ?

    Reminds me of that oldy goldy by our favorite CEO jumping around on stage …

    Beleaguered Developers Beleaguered Developers Beleaguered Developers Beleaguered Developers

    ” width=”19″ height=”19″ alt=”LOL” style=”border:0;” />

    Now, for anyone who missed last night’s show about Beleaguered Sprint

    Let’s bring you up to speed with various alternatives that fit nicely with Today’s Subject …

    hard-pressed, troubled, screwed, in difficulties, in the shit house, under pressure, up shit creek, under stress, up to their neck in shit, with one’s back to the wall, totally fucked, in a tight corner, snow ball’s chance in hell, in a tight spot, so fucking screwed, up against it, up to their ass in alligators, beset, screwed to the max, assailed, don’t have a rat’s ass chance, besieged, taking it up the poop shoot, under siege, screwed beyond all belief, blockaded, fixing to take one in the ass, surrounded, deep in the shit, encircled, ain’t got a chance in hell, beset, fubar, hemmed in, in the crapper, under attack, about to kiss their ass goodbye, hunkered down, out of gas, locked their keys in the trunk, going the wrong way on one way street, lost their keys, headed down a dead end road, took the wrong exit, flirting with disaster, in some serious shit, on the highway to hell, used up all their brownie points, pissing into the wind, pissing up a tree, woofing up the wrong tree, without a map, without a clue, totally clueless, brain dead, on their last breath, on their death bed, up against the clock, on life support, got their tit caught in a wringer, don’t stand a chance, in the shit, covered in shit, in some deep do do, gonna get reamed a new asshole, fixin’ to lose it, and does anyone there know what the fuck they’re doing cause they’re in such serious trouble they don’t know whether to shit or go blind

    Many of those came from Day One at Boot Camp, get back later with Day Two

    ” width=”19″ height=”19″ alt=”cool smile” style=”border:0;” />

    BC

  8. “The word “Beleaguered” is so over used on this site”

    First time here…?

    If you haven’t found out already, the word is very much the favourite for majority of visitors. We wouldn’t want MDN to drop it for anything in the world. If you like MDN, but don’t like the word, you’ll just have to pinch your nose while reading it…

  9. MSFT was there when I needed it. When I came late to computers, most friends had Macs, but faced with a lousy choice between an itty bitty BW screen and a very high price, I turned instead to Northgate computers and Windows 3. I loved my two Northgates and then, when they went bust, my two Microns. I upgraded the OS promptly, not attracted to the new, but repulsed from the old. Meanwhile, friends valiantly struggled with the obsolescent Mac OS 7, 8, and 9. I hung onto my last MIcron and Windows 4 until switching to OS10.1.

    As many have noted, MSFT’s monopoly OS business seems run by suits, devoid of inspiration, succeeding by repulsion rather than attraction. Windows XP SP2 doesn’t suck. Neither does Vista or 7. MSFT has plateaued. I cannot envision returning to them.

    But look at what they have accomplished! I recall that the 1990’s were to be the decade of Japan. The US was finished as economic leader. Instead MSFT led the US to a resurgence built on hi tech; meanwhile, Japan’s real estate bubble burst. The next two decades were ours!

    Now it’s supposed to be the decade of China. We’ll see. MSFT is done. Other companies in the US would have to do the heavy lifting. It won’t be Apple; they’re not into mediocrity in the service of monopoly. MSFT was there when for me, and for the ecomony, when we needed it. I regard it fondly, from a distance.

    (Posted also the wrong article; sorry for dup.)

  10. hakalautom

    Something you allude to is one of the Big Problems with USA, imho

    “Decade of Japan” or “Decade of China”

    Our U.S. Gerbil Attention Span is Quarterly and Annual Reports, so a Decade is a “long time”

    While China, Japan, many other Nations and Cultures

    Think Centuries or Millennia

    imho

    ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    BC

  11. Now, where were we …

    in a world of shit, flying without a pilot, flying blind, running blind, blind as a bat, mickey mouse operation, up shit creek without a paddle (ty macaholic), about to bite the big one, about to take a bite off a shit sandwich, about to get dumped on, circling the drain, circling the bowl, about to get flushed, screwed to the max, all dorked up, what the hell were they thinking, what the fuck were they thinking, got their head up their ass …

    And, finally (yea, yea, let’ s get out of this, having TOO much fun) – Mongolian Cluster Fuck

    (not sure if that last one officially fits, but had to include it since all of this was done in tribute to the spirit of that Great American Philosopher of the late 20th Century, RIP George 1937-2008)

    BC

    (and please feel free to pile on, can never have too many ways to describe B-League Microsoftians)

    ” width=”19″ height=”19″ alt=”cool smile” style=”border:0;” />

  12. That’s a great article. You should read it.

    It highlights the arrogance of Microsoft’s leadership, and shows that the problem is not just Balmer.

    Microsoft was so successful in the 90’s because they had an underdog mentality. Even after they became hugely successful with Windows 95/98 and Office, they continued to compete like a startup. Now they are just big and arrogant, thinking that nothing can touch them because, hey, “We’re Microsoft.”

  13. “Microsoft’s core problem is that they have lost the hearts of computer enthusiasts. Regular people don’t think about their choice of computer platform in detail and with passion like nerds do because, duh, they are not nerds. But nerds are leading indicators,”

    Uhh, let’s see. I wonder if Ms. Gruber would like to call this 6′ 7″, 250 lb., 4% body fat Graphic Artist a nerd to his face. Not likely.

    Pussy.

  14. Yes, my Microsoft may be loosing something now; but you should know that… someday, not very far, Microsoft will finally make something worth to be having. When that day comes… not that it hasn’t, but… If that day come to pass… not that it won’t…

    Sorry… did I say something?

  15. “C’mon Honey, just one more time, please?”

    “Damn Baby, you about to wear me out”

    scraping the bottom of the barrel, about to give up the ghost, limp noodle, going down, going down hard, going down for the last time, screen door on a submarine, drowning, can’t keep their head above water, grasping at straws, fighting the current, fighting an uphill battle, out of ammo, can’t hit the broad side of a barn, south end of a north bound mule, couldn’t spit and hit the ground, digging themselves into ditch, trying to shovel shit uphill, trying to sell ice to eskimos, trying to eat peas with a knife, shooting themselves in the foot, couldn’t shoot fish in a barrel, couldn’t get laid in a whore house, on their last leg, one legged man in a butt kicking contest, got their wires crossed, about to get their nads ripped off, blowing a fuse, tripping a circuit breaker, on the wrong frequency, transmitting without an antenna, on the wrong page, out of step, playing out of tune, not playing with a full deck, drawing to an inside straight, elevator doesn’t stop on all floors, few bricks short of a full load, taking pictures with the lens cap on

    And (ty brother wherever thou art) – dumber than a bag of hammers

    “Now Baby, whew, that’s 3, hope it’s good enough cause I’m kind of … well, beleaguered”

    ” width=”19″ height=”19″ alt=”hmmm” style=”border:0;” />

    BC

  16. Rumors of microsh*t’s demise have been greatly exagerated so it seems (damn!). A couple of quarters of Win7 sales should give a clearer view of the trend I think. Hopefully it’ll flop (but it won’t). It pains me to say it but I think microsh*t is going to be around for a few more years yet…

  17. Another well written idiotic analysis. Microsoft is still the biggest software company in the world and I guess it’s time to bring it down with bad media. There is not much left to pick on with GM, so let’s start now with Microsoft!!

  18. @duh:
    Nope, it’s an adjective. Google for “[definition] beleaguered” and you’ll get entries such as this:

    Complete Definition of “beleaguered”
    English
    Adjective
    en-adj
    #plagued|Plagued; beset by trouble or difficulty.
    #:The beleaguered little shop finally had to close its doors when the health department inspected the premises.

  19. Yesterday I was beleaguered from all the beleaguering

    But am much better today, thank you

    ” width=”19″ height=”19″ alt=”cool smile” style=”border:0;” />

    BC

    (ain’t English a funtastic language?)

  20. Actually, “beleaguered” is the past participle of the verb “to beleaguer.” Past participles are often used as adjectives. This comes from the passive voice. “The door was closed _by someone_” becomes “the closed door.”

    Don’t worry–English grammar is a dying art. It’s not even taught in schools any more.

    MDN word: “costs,” as in “A good education costs more than a bad one, but by God, is it worth it!”

  21. Now …

    L A D I E S . and . G E N T L E M E N

    MacDailyNews Hotel, Resort, and Casino

    Home of the All You Can Eat Buffet and Tattoo Parlor

    Proudly Presents …

    The Beleaguered Microsoft Ballmer Fest v2.0b

    At Home, School, or Office: Now you can play along as we count the Beleaguered Ways of Steve Ballmer, Bill Gates, Michael Dell – anyone and anything Microsoft or Widows – as they reach new heights, or depths, of Beleagueredness.

    Just print out the following list, tape to your Refrigerator or post on Bulletin Board, then join in the fun as we check off each step in their Beleaguered Journey.

    So, let the Beleaguering Begin …

    hard-pressed, under pressure, under stress, in difficulties, in trouble, in the crapper, in the shit house, in the shit, deep in the shit, in some serious shit, in some deep shit, in a world of shit, covered in shit, don’t know whether to shit or go blind, up shit creek, up shit creek without a paddle, up to their neck in shit, up to their ass in alligators, hemmed in, surrounded, hunkered down, beset, blockaded, besieged, encircled, assailed, under attack, don’t have a rat’s ass snow ball chance in hell, got their head up their ass, fixing to take one in the ass, gonna get reamed a new asshole, taking it up the poop shoot, about to kiss their ass goodbye, flirting with disaster, on the highway to hell, going wrong way on one way street, took the wrong exit, headed down a dead end road, lost their keys, out of gas, used up all their brownie points, pissing in the wind, pissing up a tree, woofing up the wrong tree, without a map, without a clue, totally clueless, got their tit caught in a wringer, don’t stand a chance, about to lose it, about to lose their cookies, flying blind, running blind, blind as a bat, scraping the bottom of the barrel, about to bite the big one, about to take a bite off the ol’ shit sandwich, about to get dumped on, circling the drain, circling the bowl, about to get flushed, fighting the current, can’t keep their head above water, going down, grasping at straws, going down hard, down to their last straw, going down for the last time, drowning, up against the clock, on their death bed, on life support, on their last breath, about to give up the ghost, brain dead, digging themselves in ditch, trying to shovel shit uphill, fighting an uphill battle, couldn’t spit and hit the ground, can’t shoot fish in a barrel, can’t hit the broad side of a barn, shooting themselves in the foot, out of ammo, on the wrong frequency, transmitting without an antenna, got their wires crossed, blowing a fuse, tripping a circuit breaker, on the wrong page, on their last leg, out of step, out of tune, elevator doesn’t stop on all floors, few bricks short of a full load, not playing with a full deck, got their back to the wall, caught behind the 8 ball, in a tight spot, in a tight corner, up against it, screwed, so fucking screwed, screwed to the max, screwed beyond all belief, fucked up beyond all recognition, totally fucked

    (distributed under GNU GPL, not available in all areas, must be 18+ to participate)

  22. And what I’m realizing, unfortunately, is how much we NEED microsoft. For the last decade, Apple has had to Think Different, to be better, to embrace its users and its developers.

    Now we see Apple with a platform (rather than just a device like the ipod) that is an absolute leader and… we are really going to miss Apple the underdog that needed us. Maybe 90% of the world suffered with Windows, but we didn’t have to. Now I fear power is going to Apple’s head and it is losing its soul.

  23. I’d argue that Apple had *already* lost its soul back when it was the underdog that needed us… Which is exactly why it was the underdog that needed us in the first place.

    I think the reason why it’s so unbelievably successful is because it got its soul back. Or at least the part of its soul Steve took with him in 1986.

  24. (Hot Damn, got a heckler in the audience)

    @Macrelated

    Sparky, try a comeback that’s less beleaguered

    ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    BC

    ( should we refer him to #28 above ? )

  25. @Noodle-Armed Choir Boy and SKY LARK,

    Sorry. I didn’t mean to insult or intimidate all the actual nerds here.

    Some of my best friends are nerds.

    The world needs nerds. Without nerds we wouldn’t have uh…

    Can’t think of anything. Nevermind.

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