“Despite selling the most expensive PCs in an economic recession, Apple continues to defy logic by selling more Macs with only modest price cuts, outpacing the overall PC industry,” Antone Gonsalves reports for InformationWeek.
MacDailyNews Take: What’s so logic defying about people finally deciding that they’re tired of wasting their money on junk and instead investing their money in quality products during tough times? Smart people want their computers to work and to last a long time. That’s why smart people buy Macs.
Gonsalves continues, “The consumer electronics company on Tuesday reported selling 2.6 million Mac computers in the fiscal third quarter ended June 27, an increase of 4% over the same period a year ago. The rise was impressive given that the overall PC industry saw shipments drop in the same timeframe by 3.1%, according to IDC.”
“‘Apple continues to print money from its primary Anywhere device, the iPhone, with iPhone sales revenues exceeding a third of Apple’s revenue last quarter and driving its own halo effect on its computer sales,’ Carl Howe, analyst for Yankee Group, said in an e-mailed comment,” Gonsalves reports. “‘At a time when Yankee Group data shows consumers cutting back on what they spend on connectivity services, Apple’s growing revenues and profits in the current economy affirm that it’s the consumer electronics leader to catch — if anyone can, [Howe said].”
“Apple is unlikely to change its strategy of remaining above the lowest end of the PC market, which is dominated today by low-margin mini-laptops, called netbooks, that typically sell for well under $500,” Gonsalves reports. “‘Our goal is not to build the most computers, but to build the best,’ Timothy Cook, chief operating officer for Apple, said during a conference call Tuesday with financial analysts.”
Gonsalves reports, “Julien Blin, analyst for JBB Research, expects Apple to continue to dominate the PC and smartphone market in terms of innovation. ‘The only threat to Apple remains itself,’ Blin said in a recent analysis. ‘In other words, if they play their cards right, nobody can stop them.'”
Full article here.
