“Apple could join the ranks of companies whose results portend a comeback in technology buying,” Arik Hesseldahl reports for BusinessWeek.

“Apple’s (AAPL) fiscal third-quarter earnings report, due after markets close on July 22, will likely surpass Wall Street analysts’ expectations, advancing the argument made by chipmaker Intel (INTC) this month that spending on computer equipment is snapping back,” Hesseldahl reports.

“New market research forecasting record third-quarter Macintosh sales, combined with Apple historical proclivity toward issuing conservative guidance for its upcoming quarters, are leading Wall Street analysts to look for a surprisingly strong report. Apple is also building up inventory levels of iPhones and Macs, which could help fourth-quarter results,” Hesseldahl reports. “‘I’m expecting a big jump [in iPhone sales] in the September quarter,’ says Shaw Wu, a senior analyst at Kaufman Brothers.”

Full article here.