Apple launches HTTP Live Streaming standard in iPhone 3.0

“One of the more overlooked features of the new iPhone 3.0 is support for a new open standard for live video streaming over HTTP, which promises to open up standards-based video broadcasting to a wide audience while giving mobile users an optimized picture as they roam between WiFi and mobile networks,” Prince McLean reports for AppleInsider.

“For the last decade, Apple has been selling QuickTime Streaming Server, which uses an RTSP (Real-Time Streaming Protocol) server to stream live or rebroadcast video feeds to viewers. Apple uses this technology to stream some of its own live events. However, despite offering royalty free streaming and also delivering it as an open source project, QuickTime’s RTSP streaming server hasn’t gained the traction it was once expected to achieve,” McLean reports.

“A large part of this is due to the fact that RTSP traffic is blocked by many firewalls, making it difficult to deliver streams reliably. The audio and video conferencing used by iChat also relies on RTSP, causing some users frustrating problems for the same reason,” McLean reports. “Getting RTSP video streaming to work on the iPhone would be even more difficult, as it routinely moves between mobile and WiFi networks.”

McLean reports, “Apple attempted to solve the RTSP problem long ago in QuickTime Streaming Server by creating an option to bundle up RTSP streaming video traffic into HTTP packets, which appear identical to standard web traffic and therefore are permitted through most firewalls. This involves a extra layer of overhead however, resulting in a greater demand for bandwidth. For the iPhone, Apple decided to pursue a different strategy, which it calls HTTP Live Streaming.”

Read all about HTP Live Streaming, and how it might also benefit Apple TV, here.

[Thanks to MacDailyNews Readers “Fred Mertz” and “James W.” for the heads up.]

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