Why Apple’s iPhone can’t be ‘killed’

Apple Online Store “Every few months, some new hopeful to the smartphone market will garner enough hype where various media outlets will dub it an ‘iPhone killer,'” Brad Reed writes for Network World.

“The idea behind such pronouncements is that Apple’s flagship device is ready to be toppled from its perch and that a new device is primed to take its spot atop the smartphone market. Every time the supposed ‘iPhone killer’ hits the market, however, its sales come in well below the iPhone’s sales numbers,” Reed writes.

“Consider the Palm Pre, the latest major device to win the dubious distinction of being dubbed a potential iPhone killer. During the device’s debut weekend in the United States, analysts estimated that it sold between 50,000 and 100,000 units… [Apple’s] new iPhone 3GS has sold more than 1 million units over the first two days of its availability,” Reed reportss.

Reed writes, “The team at Palm shouldn’t feel too bad about their comparatively weak sales numbers considering that other similarly hyped smartphones such as the BlackBerry Storm, the Samsung Instinct and the Android-based HTC G1 have also failed to slay the iPhone. This may leave device manufacturers scratching their heads and asking themselves what they need to do to topple the iPhone. The answer, at least in the short term, seems to be ‘not too much.'”

Full article here.

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