Sales of Kodachrome Film, which became the world’s first commercially successful color film in 1935, have declined dramatically in recent years as photographers turned to newer Kodak Films or to the digital imaging technologies that Kodak pioneered. Today, Kodachrome Film represents just a fraction of one percent of Kodak’s total sales of still-picture films.
“KodachromeE Film is an iconic product and a testament to Kodak’s long and continuing leadership in imaging technology,” said Mary Jane Hellyar, President of Kodak’s Film, Photofinishing and Entertainment Group, in the press release. “It was certainly a difficult decision to retire it, given its rich history. However, the majority of today’s photographers have voiced their preference to capture images with newer technology – both film and digital. Kodak remains committed to providing the highest-performing products – both film and digital – to meet those needs.”
While Kodak now derives about 70% of its revenues from commercial and consumer digital businesses, it is the global leader in the film business. Kodak has continued to bring innovative new film products to market, including seven new professional still films and several new VISION2 and VISION3 motion picture films in the past three years.These new still film products are among those that have become the dominant choice for those professional and advanced amateur photographers who use KODAK Films.
Among the well-known professional photographers who used Kodachrome Film is Steve McCurry, whose picture of a young Afghan girl captured the hearts of millions of people around the world as she peered hauntingly from the cover of National Geographic Magazine in 1985.
As part of a tribute to Kodachrome Film, Kodak will donate the last rolls of the film to George Eastman House International Museum of Photography and Film in Rochester, which houses the world’s largest collection of cameras and related artifacts. McCurry will shoot one of those last rolls and the images will be donated to Eastman House.
“The early part of my career was dominated by Kodachrome Film, and I reached for that film to shoot some of my most memorable images,” said McCurry in the press release. “While Kodachrome Film was very good to me, I have since moved on to other films and digital to create my images. In fact, when I returned to shoot the ‘Afghan Girl’ 17 years later, I used Kodak Professional Ektachrome Film E100VS to create that image, rather than Kodachrome Film as with the original.”
For all of its magic, Kodachrome is a complex film to manufacture and an even more complex film to process. There is only one remaining photofinishing lab in the world – Dwayne’s Photo in Parsons, Kansas – that processes Kodachrome Film, precisely because of the difficulty of processing. This lack of widespread processing availability, as well as the features of newer films introduced by Kodak over the years, has accelerated the decline of demand for Kodachrome Film.
During its run, Kodachrome Film filled a special niche in the annals of the imaging world. It was used to capture some of the best-known photographs in history, while also being the film of choice for family slide shows of the Baby Boom generation.
To celebrate the film’s storied history, Kodak has created a gallery of iconic images on its website: www.kodak.com/go/kodachrometribute. Special podcasts featuring McCurry and Guttman will also be featured on the website.
Kodak estimates that current supplies of Kodachrome Film will last until early this fall at the current sales pace. Dwayne’s Photo has indicated it will continue to offer processing for the film through 2010. Current Kodachrome Film users are encouraged to try other Kodak Films, such as Kodak Professional Ektachrome E100G and EKTAR 100 Film. These films both feature extremely fine grain. For more information, please visit www.kodak.com/go/professional.
MacDailyNews Note: According to Wikipedia, “The first recorded attempt at building a digital camera was in 1975 by Steven Sasson, an engineer at Eastman Kodak. It used the then-new solid-state CCD image sensor chips developed by Fairchild Semiconductor in 1973. The camera weighed 8 pounds (3.6 kg), recorded black and white images to a cassette tape, had a resolution of 0.01 megapixels (10,000 pixels), and took 23 seconds to capture its first image in December 1975. The prototype camera was a technical exercise, not intended for production.”
The Apple QuickTake was one of the first consumer digital camera lines. It was launched in 1994. Three models of the product were built including the 100 and 150, both built by Kodak; and the 200, built by Fujifilm. The QuickTake cameras had a resolution of 640 x 480 pixels maximum (0.3 Mpx). QuickTakes were marketed for three years before being discontinued in 1997 shortly after Steve Jobs return to remake Apple.
MacDailyNews Take: Paul Simon’s not happy.