“In marked contrast to the PC market, where differention primarily centers around gigabytes, GHz, and Intel Inside branding, Apple is working to keep attention on the iPhone’s software, with a curious avoidance of any mention of the make or specification of its internals,” Prince McLean reports for AppleInsider.
“The specifications of the iPhone and iPod touch, as well as the internal details of other integrated products sold by the company such as Apple TV, aren’t being kept secret to keep competitors from knowing what’s inside, as the components are quickly discovered in a simple tear down,” McLean reports. “Instead, Apple is working to keep consumers’ attention focused on what’s unique to its iPhone and other devices, which is often the company’s unique software, rather than the commodity hardware the company commonly uses and which competitors can much more easily duplicate.”
McLean reports, “Rather than being compared on the basis of MHz and MB of RAM, the numbers Apple would prefer to have consumers and pundits contemplate are the installed base of more than 40 million users, the tens of thousands of apps available from thousands of developers, and the number of free regular updates that Apple ships to enhance and secure the iPhone’s operating system. Those are numbers that phones using Android, BlackBerry OS, Symbian, WebOS, and Windows Mobile are hard pressed to match.”
Full article here.
[Thanks to MacDailyNews Reader “iWill” for the heads up.]
