The mobile video action is on Apple’s iPhone

“The iPhone has only a tiny share of the vast market for cellphones. Even among smartphones it is still outsold by RIM’s BlackBerry line and, by some counts, the aggregation of phones using Microsoft’s Window’s Mobile software,” Saul Hansell reports for The New York Times.

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Hansell continues, “But a conversation like the one I had the other day with Jeremy Allaire, the founder and chief executive of the online video technology company Brightcove, is a reminder that what Apple has created is in a different orbit than other phones.”

“Brightcove provides video publishing tools to many big media companies, so I find Mr. Allaire a great window onto how that world is evolving. Not surprisingly, he said, using video on cellphones is quickly moving into the mainstream. But it turns out that not all cellphones are part of the movement,” Hansell reports.

“‘It’s all iPhone,’ he said, talking about the development work his company and its clients are doing to create more sites and especially applications for watching video over cellular and Wi-Fi networks,” Hansell reports. “Brightcove clients, he said, are paying attention to the iPhone because the iPhone is where users will pay attention to them.”

Full article here.

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