The iPhone reigns as the #1 most social brand, outscoring its innovator and parent, Apple, which ranks at #3, according to social media marketer Vitrue, which compiled its first-ever ranking of the top 100 social brands of 2008 (via MarketingCharts).
Apple dominates the Vitrue 100, securing its iPod at #7 and the Mac brand at #16. The list comprises a mix of blue-chip brands that Vitrue deems to be successfully establishing a social presence and commanding attention and engagement online. The algorithmically created list includes top brands from various industries and product categories. Vitrue’s Top 100:
Vitrue also noted that some well-known technology brands – such as Google, Yahoo and Facebook – were omitted from the list because they serve as the backbone of social networks themselves. While many of these companies are top brands in their own right, Vitrue said its list measures companies that are using social technology, rather than those that are the technology.
“We know marketers need a way to measure success and create benchmarks to track their efforts over time, while our industry needs directional trends to help define who is doing well and who can do better engaging their consumers online,” said Reggie Bradford, CEO of Vitrue, in the press release.
Vitrue said it established its top 100 list to bring credibility and clarity to the social media space. “The Vitrue 100 helps define who is winning, who could be doing better and provides the industry with overall trends,” Bradford said.
About the rankings: The Vitrue 100 is the result of Vitrues daily analysis of more than 2,000 popular brands and nd is based on the firm’s Social Media Index (SMI) which algorithmically captures a brand’s share of voice on the social web (including a variety of social networking, blogging, micro-blogging, photo and video-sharing sites). The Vitrue 100 was determined by averaging the SMI scores for each brand across each day in December 2008. The result is a ranked list of the brands which are most talked about on the social web.
More via MarketingCharts here.
[Thanks to MacDailyNews Readers “Judge Bork” and “james W.” for the heads up.]
