Apple’s latest iPhone ad campaign aggressively targets company owners and entrepreneurs

“Apple is pursuing entrepreneurs aggressively with a new ad campaign featuring a menu of iPhone applications for running tiny enterprises. All told, more than 1,600 business apps are now available for the device, including software from FedEx (FDX, Fortune 500) and accounting site Mint.com. The most popular business app turns the phone into a voice recorder,” Mina Kimes reports for Fortune.

“The availability of such a wide variety of small-business-oriented apps prompted Jason Miller, owner of San Diego construction and design company Wise Man, to switch his firm to iPhones from BlackBerrys about eight months ago,” Kimes reports.

MacDailyNews Take: Wise Man, indeed.

Kimes continues, “His managers travel among construction sites, and they use an iPhone app called Air Sharing to trade blueprints and time-tracking software TSheets to monitor workers’ hours… Miller, who says he has spent about $100 on iPhone software, personally does about 30% of his “computing” on the iPhone, the rest on an office desktop.”

Full article here.

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