“It would be hard to overestimate the impact the Apple iPhone has had, as a business innovation, for AT&T, in ways that have nothing to do with device features, user interface or changes in user behavior. The iPhone seems to have a significant role in boosting AT&T’s wireless market share, wireless data subscriptions, service upgrades, floor traffic, sales close rate and even sales of other smartphone devices and data plans,” Gary Kim reports for TMCnet.
“When AT&T (News – Alert) launched the iPhone 3G on July 11, 2008, it activated 2.4 million iPhone 3G units, 40 percent of them to customers who were new to AT&T. Rarely if ever has a single device lead to such a gain in market share in such a short time,” Kim reports.
“‘The iPhone 3G helped drive two million total net adds in the quarter, 1.7 million of them post-paid, making this the best retail post-paid net add quarter in our company’s history,’ according to AT&T Mobility CEO Ralph De La Vega,” Kim reports.
Full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
