“Like a moth to a hot trend, Apple will fly into the netbook flame and get burned,” Scott Moritz writes for TheStreet.com.
“The company will unveil a 10-inch touchscreen tablet computer sometime this year, say analysts. Not only does Apple want to showcase its design prowess, the company desperately needs a new hit to revitalize its computer line-up. Mac sales fell 16% from year-ago levels last month,” Moritz writes.
MacDailyNews Take: Versus the previous February when the hot-selling MacBook Air debuted. Omitting pertinent information is a top fav of fomenters worldwide. Oh, BTW: Apple: Last quarter’s Mac sales were driven primarily by sales of MacBook Air – May 01, 2008
Moritz continues, “No question, the tablet will dazzle Apple fans who typically don’t think twice about paying upwards of $2,000 for the latest, greatest Mac. But beyond the core fan base, Apple will discover what other PC makers have known for a while: Consumers find big tablets hard to swallow.”
MacDailyNews Take: Yes, tablets that run Microsoft’s crapola OS rejiggered for slabs with styluses. Apple will revolutionize this market if they choose to enter. As usual.
Moritz continues, “There’s a more eye-opening index that Apple investors should probably heed. Nine of the 10 bestselling computers at Amazon as of today were netbooks. And only one sold for more than $400. In contrast, the average price of an Apple computer is $1,400, or the equivalent of three-and-a-half netbooks.”
MacDailyNews Take: Amazon is a limited-at-best measure of the personal computer marketplace. Apple is doing fine selling products with actual margins:
• Exploring Mac market share figures; Apple is executing well in an economic downturn – February 24, 2009
• Both PC and Mac sales slide in rough economy, but Apple’s Mac slides less – February 24, 2009
• Analyst: Apple could have a hit with $599 Mac netbook – February 23, 2009
• HP CEO Hurd talks netbook cannibalization – February 20, 2009
• Cheap netbooks gobbling up remaining scraps of profitability in Windows PC industry – February 16, 2009
• Analyst: Apple confident in Q2 guidance; no Mac ‘netbook’; new iMacs in March, iPhones mid-year – February 12, 2009
• Newsflash: ‘Netbooks’ died years ago – January 21, 2009
• Illogical Forbes writer baselessly asserts that Apple’s ‘real problem’ is netbooks – January 20, 2009
• Amazon’s Christmas bestsellers: Apple MacBooks and a bunch of cheap netbooks – December 26, 2008
• Wired’s Sorrel: Apple won’t sell a $100 iPhone, a netbook or a tablet – December 09, 2008
• Cheap netbooks threaten PC box assembler’s already slim margins – November 03, 2008
Moritz continues, “One prediction: The Apple tablet, instead of being a stunning iPhone-like innovation, will probably end up with a fate more like the MacBook Air. Remember that blade-thin metal-design, $2,400 laptop? It’s sitting at No. 52 on the Amazon bestselling notebook list. The tablet will be lucky to fall anywhere in the top 100.”
MacDailyNews Take: Now we know why the slime bucket omitted the reason why Mac sales fell 16% from year-ago levels last month. It screwed up his fomenting. The MacBook Air is selling just fine to its target market. That target market likely doesn’t mesh will with Amazon’s, hence its position on the list. Using only Amazon best-seller lists to define MacBook Air sales is a weak, transparent ruse from a talentless hack working for an exceedingly slimy outfit. Criticizing and making pronouncements about an unannounced product with unknown features and specs is just plain idiotic.
Full article here.
[Thanks to MacDailyNews Readers too numerous to mention individually for the heads up.]
