Apple intros ‘Cross Border’ purchasing for U.S. buyers

“Apple on Tuesday quietly introduced its new Cross Border campaign, which allows US-based customers to make purchases for recipients located in Mexico, 15 countries across Europe, and 4 countries in Southeast Asia,” Slash Lane reports for AppleInsider.

“The move means, for example, that parents in the US can now purchase a new Mac for their son or daughter who may be studying abroad in the UK or France. Prior to this week, it was not possible for customers to purchase Apple products — either online or by phone — for delivery to a different country,” Lane reports.

“The Cupertino-based company is currently guaranteeing door-to-door delivery of products ordered in the US to 20 countries including: Austria, Belgium, Denmark, Finland, France, Germany, Indonesia, Ireland, Italy, Malaysia, Mexico, Netherlands, Norway, Philippines, Portugal, Spain, Sweden, Switzerland, Thailand, and the United Kingdom,” Lane reports. “Canada remains conspicuously absent from the list.”

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