“Apple Inc. [AAPL: $107.54, $5.95, +5.86%] is once again in rally mode, continuing monstrous momentum that began March 9 when Apple shares hit their lowest point since Jan. 21. Since that $83 low, except for a brief, two-day detour to the downside, Apple has been moving in a single direction, and steeply,” jim Goldman reports for CNBC.
“The pundits have been predicting an economic turnaround, though when and how brisk remains up for debate. We know it’s coming. And it stands to reason that some day, consumers will shop again, especially if they’re no longer worried about becoming homeless in the very near future. Economic stimulus is a funny thing. In the theoretical, it helps “economies.” In the practical, it makes people confident about living, spending, enjoying. And in the new normal when this economic mess finally passes through, consumers — at least for the foreseeable future — will be focused on bang for the buck, value, quality and innovation,” Goldman writes.
“That’s why Apple continues to sit pretty,” Goldman writes. “I beat this drum often because there continues to be detractors, and skeptics, and shorts who miss the forest for the technological trees. The digital entertainment convergence isn’t disappearing simply because we’re in a Depression.”
“When consumers are feeling confident again, they’ll start spending again. That will absolutely be good for Apple,” Goldman writes.
Much more in the full article, including how Microsoft’s latest me-too ads are drumming up business for Apple Macs, here.
