“Apple’s beta release of its iPhone 3.0 software Tuesday has created a rush of support from business software vendors of all disciplines,” Mary Hayes Weier reports for InformationWeek.

“Business software companies are increasingly building applications for the iPhone, and one of the world’s largest consumer-goods company, Kraft Foods, has embraced the iPhone as an employee business tool,” Weier reports.

“Workday, a provider of hosted business software, plans to post an application on the Apple App Store within a week that will let customers tap into their human resources and financial systems from iPhones. Sybase, which earlier this month released a mobile client “in-box” for e-mail, data security, and business processes for Windows and Symbian devices, plans to post an iPhone version on the App Store next week. And Oracle now has five apps on the App Store; the most successful one, for accessing Oracle business intelligence software, has been downloaded by nearly 44,000 iPhone users,” Weier reports.

“With so many executives and employees bringing their own iPhones to work, software vendors are now making it easier for their customers to support those employees,” Weier reports.

“Although Research In Motion’s BlackBerry far outranks the iPhone in the enterprise, Workday said it had good reason to develop for the iPhone first. “The Research In Motion development kit was less well developed, and less accessible, than the iPhone kit, so the time-to-market was faster with the iPhone,” said Workday CTO Stan Swete,” Weier reports.

Full article here.

MacDailyNews Take: Research In Stasis is more like it.