“In Silicon Valley, Apple’s quirky culture goes far beyond its walls,” Brian Caulfield writes for Forbes.
“The biggest Valley brand is Apple,” Caulfield writes. “To the world, Apple is known for its cutting edge devices and its larger-than-life founder and chief executive, Steve Jobs.”
“Inside the Valley, Apple is known for producing hard-nosed industrial designers, interface gurus and entrepreneurs who thrive on turning raw technology into a slick mass-market sensation,” Caulfield writes.
“As a result, if the technology industry has a soul, Apple’s employees are its keepers,” Caulfield writes.
Full article here.
