The latest AdMob Mobile Metrics Report (PDF) contains some interesting findings:
• For this month’s feature, we revisit mobile Internet usage over WiFi in the United States by examining the geographic distribution of WiFi usage throughout the country. The West and Northeast experienced heavier WiFi usage by population than the South and Midwest. California led the way with 18% of usage, followed by New York with 14%, and Texas with 8%.
• This month we also feature Western Europe. Traffic from Western Europe increased 132% in the last 12 months to 550 million requests in January 2009. Growth was strong across France, Germany, Italy, and Spain. Over the last year, Apple devices have shown strong growth throughout Western Europe with the iPhone becoming the number one device by usage. However, Nokia still dominates the smartphone category with 11 of the top 15 devices.
• Worldwide requests from Apple devices grew 28% month over month to 1.2 billion in January. Building on its strong December, iPod touch growth outpaced iPhone growth in top markets. The iPod touch now represents 40% of Apple requests, up from 20% in September 2008.
• The Windows Mobile OS has 8% worldwide share of Smartphone requests, with 14% share in the US. The Samsung Blackjack II is the top Windows Mobile device worldwide and the Motorola Q9 is number three. Seven of the top ten Windows mobile devices are HTC devices including the Dash, Herald, and Titan.
• The G1 (HTC Dream) was the number 18 device in the US with 0.9% share in December. Android has 3% Operating System Share in the US.
• Worldwide requests increased 8% month over month to 6.8 billion, led by double digit growth in Western Europe and Asia.
Source: AdMob.
