“Long one of Apple’s greatest assets, the rumor mill is now a major liability for the Mac maker,” Seb Janacek writes for SIlicon.com.
“Take the January [Macworld Expo] event. Rather than bask in the collective glory of completing the unibody overhaul of its MacBook Pro range, adding some compelling features to its digital lifestyle software and seeing its office productivity suite come of age, Apple had to face mass disappointment that it didn’t release a Mac Tablet with telekinetic controls in a range of chromatic finishes,” Janacek writes.
“Perhaps the abandonment of big events, the more relaxed approach on leaked product images and the briefings by senior executives are the company’s attempts to get expectation about new kit back under control again,” Janacek writes.
Full article here.
[Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]
