“Like the rest of the business world, Apple is embarking on treacherous times in 2009. But Apple faces special challenges: It sells boutique products that cost more than the competition,” Mitch Wagner writes for InformationWeek. “However, Apple also has special strengths: Those same products cost more because they’re better, and Apple has a fiercely loyal customer base.”
Wagner writes, “To help Apple successfully navigate the turbulent financial waters, here are 10 pieces of advice on what the company needs to do with its operating system, iPhone, App Store, hardware, marketing, and more.”
1. Build A Moat Around Apple Headquarters, Fill It With Crocodiles
2. Give Users Something Shiny In Snow Leopard
3. Add Basic Features To The iPhone
4. Come Out With A Netbook
5. Establish A Clear Path Of Succession
6. Develop Low-power, High-performance Processors For Portable Devices
7. Clarify Policies In The App Store
8. Improve Enterprise Support
9. Continue The Fight Against DRM
10. Stay Classy, Apple
Full article, a somewhat mixed bag (we do not agree with #1 at all, for example), but of interest nonetheless, here.
[Thanks to MacDailyNews Readers too numerous to mention for the heads up.]