“Apple’s lack of new products at this year’s Macworld Expo, although shocking to some, signals some major changes in the secretive tech giant’s long-term marketing strategy,” james Rogers writes for TheStreet.com.
MacDailyNews Note: iWork ’09, iLife ’09, DRM-free iTunes Store music, and a 17-inch unibody MacBook Pro were introduced at Macworld Expo this year.
Rogers continues, “Apple recently sent shockwaves through the tech industry when it announced that 2009 would be its last year to exhibit at Macworld, where it has traditionally showcased its latest technologies.”
“With more than 3.5 million people visiting its retail stores each week, and more than 100 million accessing its Web site, Apple clearly feels comfortable stepping away from the conference arena. And why not? The average iPod or iPhone user is more likely to get a tattoo than hang with the conference show geeks,” Rogers writes.
“Apple may also be attempting to liberate its product roadmap from the trade show schedule, which often forces tech firms to push their latest announcements through to coincide with a specific event,” Rogers writes. “Apple’s every move is so closely scrutinized that it no longer needs the launch pad offered by technology conferences.”
Full article here.
MacDailyNews Take: Jim, fire Moritz and give Rogers more assignments.