Greenpeace: Apple fails to meet ‘computer detox’ deadline

Apple Store“Mac fans in our office (and there are more than a few) were getting excited yesterday – we were expecting an announcement from MacWorld 2009 in San Francisco, confirming that Apple would as promised be removing all toxic PVC plastic and brominated flame retardants (BFRs) from its entire new product range,” Greenpeace writes.

“Confidence was high that this was going to happen because we’ve had the word from the man himself – Apple CEO Steve Jobs – from as far back as May 2007 that toxic PVC and BFRs in Mac computers would be history by the end of 2008. His enthusiam for the subject, of course, initially stemmed from the success of our Green my Apple campaign, which generated huge support and discussion from Mac addicts worldwide,” Greenpeace writes. “In October last year he reiterated this promise: Last year we announced the unprecedented goal of eliminating polyvinyl chloride (PVC) and brominated flame retardants (BFRs) from Apple products by the end of 2008. I’m proud to report that all of Apple’s new product designs are on track to meet our 2008 year-end goal. Steve Jobs, October 2008″

“That’s a pretty definitive statement – not much room for misunderstanding there, I’d say. And yet the one new product announced so far at this year’s Macworld, the Macbook Pro, turns out not to meet Mr Jobs’ new greener specification; sure it has reduced amounts of the offending chemicals, but they’ve not been removed altogether. Definitely NOT what Apple promised for 2009,” Greenpeace writes.

Full article here.

MacDailyNews Take: Greenpeace. Completely and shamelessly aboard the Apple publicity train and not getting off any time soon, no matter what.

And now, for the rest of the story:

The new 17-inch MacBook Pro is made of highly recyclable materials, meets stringent energy efficiency standards and is made without many of the harmful toxins found in other computers. Apple uses advanced chemistry, intelligent monitoring of the system and battery, and Adaptive Charging technology to create a revolutionary new notebook battery that delivers up to eight hours of wireless productivity on a single charge and up to 1,000 recharges without adding thickness, weight or cost to the MacBook Pro’s incredible design. The longer battery lifespan equals fewer depleted batteries and less waste, which is better for the environment.

The new 17-inch MacBook Pro joins the aluminum unibody MacBook family in setting new standards for environmentally friendly notebooks with every model achieving EPEAT Gold status. Each MacBook unibody enclosure is made of highly recyclable aluminum and comes standard with energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. The new MacBook family meets stringent Energy Star 4.0 requirements, contains no brominated flame retardants and uses internal cables and components that are PVC-free. The battery in the new 17-inch MacBook Pro provides additional environmental benefit because its extended lifespan means fewer depleted batteries resulting in less waste. Depleted batteries can be replaced for $179 which includes installation and disposal of your old battery in an environmentally responsible manner.Apple Inc.

Direct link via YouTube here.


  1. Well, if that’s what Jobs promised and did not completely deliver Greenpeace have every right to take notice. The article on Greenpeace’s website looks pretty balanced to me.

  2. A report last week has humpback whales doing so well that there is no longer any concern for continued survival and well being. What is Greenpeace to do when their reason for being is extinct? I know, let’s shakedown corporations using specious environmental claims. Greenpeace, and its early supporters can be proud of what was accomplished in saving whales, but Greenpeace today is little more than a bunch of pointless bureaucrats protecting their paychecks through coercion and slander. Go away.

  3. Whatever one thinks of Greenpeace, this is an important topic that should be discussed. I, frankly, do hold Apple to a higher standard because they are industry innovators. What constitutes a “green” product in 2009 is an interesting question.

  4. Where are they getting their information? From Apple’s press release yesterday on the 17-inch MacBook Pro:

    “The new MacBook family meets stringent Energy Star 4.0 requirements, contains no brominated flame retardants and uses internal cables and components that are PVC-free.”

    This statement would appear contrary to their claims.

  5. So, does that mean that we should stop licking and chewing our Macs? I guess that means we should not use them as dinner plates in the microwave either.

    Have those idiots at Greenpeace said anything about the NEW light bulbs (with toxic metals) that are thrown out every 6 months? That is like looking at a scratch on your bumper after you rear ending a truck!

  6. Green Peace…yet another useless organization doing diddly poop all for anything on the planet. Honestly, the ONLY time that I hear the words ‘Green Peace’ is in relation to a nag on Apple. Isn’t there a whale on a beach somewhere that needs a shove? Really people. Why keep badgering the company making the most ‘green’ headway?

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