Apple Store“It’s not your imagination. Apple Macintoshes are turning up in businesses beyond the creative departments, increasingly becoming a normal part of the IT fabric. One recent IT survey by researcher Information Technology Intelligence shows that 23 percent of respondents had at least 30 Macs in their businesses, 12 percent had at least 4,000 Macs — and 68 percent said they would let users choose Macs as their work PCs in the next year. A Forrester Research survey of larger enterprises showed that Macs now account for 4.5 percent of deployed systems,” Leon Erlanger reports for InfoWorld. “(Both IDC and Gartner report that Macs now make up 9.1 percent of all PCs sold to individuals.)”

“The growth in Mac adoption has been driven by several factors, everything from Apple’s conversion to an Intel-based platform with several virtualization options to run Windows to the Webification of corporate applications, the rise of software as a service, and Apple’s dramatic ascendance in consumer mindshare,” Erlanger reports.

“A key reason for growing Mac acceptance in business is a significant change in corporate IT: an increased willingness to let down the fortress gates and let employees use the systems they feel most productive with.

“The Baby Boomers were happy if technology worked,” says Benjamin Gray, an analyst at Forrester Research,” Erlanger reports.”‘They’re rapidly being replaced by much a younger, more technology-savvy generation that grew up with access to smartphones, handheld devices, and the full Internet in their pocket. These guys have a much greater passion for whatever devices and applications they feel they need in order to be productive.'”

There’s much more in the full article here.

MacDailyNews Take: Do you think the world is suffering from a collective case of “Ignorance Lag” when it comes to the Macintosh? I do. What is “Ignorance Lag” you ask? Okay, I’ll explain, but I’m dropping the quotes, it’s Ignorance Lag from here on out. Ignorance Lag is a term I invented to describe the period of time between the debut of something and the moment that the masses recognize that this something exists and understand its purpose. Once a product’s Ignorance Lag ends, rapid and widespread adoption usually takes place if the product is any good.

The Ignorance Lag for the Macintosh computer is still active. I can go out onto the street and pick twenty people at random and most of them have heard of Macintosh computers, but on average, only one of them has really used a Mac and understands why it’s different. The other nineteen are still in Ignorance Lag… but now, with… the Apple retail stores actually providing a place for the masses to lay their hands upon a functioning Mac, I think that end of the Mac Ignorance Lag is finally looming.

The problem with the Mac’s Ignorance Lag is, as usual, Windows. Windows prolongs the Mac’s Lag effect because it tries so hard to copy the Mac. People have to spend a little longer time with the Mac now to recognize its value and superiority over Windows. It’s not as easy as comparing early versions of the Mac OS to DOS, but it still works. Nine times out of ten, I’ve found that putting a Mac onto someone’s desk at work, someone who’s never or not recently used a Mac, results in them buying a Mac for their home. It’s predictable, but it takes time and they have to be able to use the Mac for real tasks to recognize why it’s so special. That’s why each Apple retail store that opens is so terribly important for the Macintosh platform. Those Apple stores are more than blonde wood and glass; Apple’s ending the Mac Ignorance Lag one store at a time.

SteveJack, MacDailyNews, November 26, 2002

The full article and its followup are listed in the related articles below.