“After 11 consecutive keynotes at the annual Macworld Conference & Expo, Apple Chief Steve Jobs has learned that the only way to win the expectations game he created around his appearances is not to play. Breaking with tradition, Apple marketing chief Phil Schiller–not Jobs–will deliver the conference’s keynote address on Tuesday. This will also be Apple’s final appearance at the event,” Brian Caulfield reports for Forbes.
“Apple is hinting its move is all about taking control of the timing of its new product introductions–and the surges of hype–that accompany them,” Caulfield reports.
“Pulling out of Macworld is, at least in part, all about opting out of a cycle of that had Apple scrambling to complete new products in time for Jobs’ keynote. [Plus] Apple may simply lack a showstopper to unveil next week, so it makes sense for the company to downplay next week’s event,” Caulfield reports.
Full article here.
MacDailyNews Take: If Michael Dell canceled a keynote speech, nobody would even notice, much less write 157,000 articles about it.