Students tune in via Apple’s iTunes U

Apple iTunes“There was a time when the only way to learn from the best in business education was to pass through the doors of a top business school. Now, with the internet and an iPod, it is possible to follow a course from some of the greatest teachers in business for free,” Emma Byrne reports for The Financial Times.

“Elite institutions are sharing lectures online, not only with students but with everyone [and] hundreds are using the Apple venture, iTunes University, to host their lectures,” Byrne reports.

“Apple does not charge universities for distributing their content; neither does it charge browsers for viewing it. Apple hosts the videos for free and, in return, it receives lectures from the world’s leading thinkers, which draws a guaranteed stream of students and educated browsers to the iTunes platform,” Byrne reports.

“The Yale School of Management, the Wharton School at the University of Pennsylvania and the Haas School of Business at the University of California, Berkeley, are among those offering programmes via iTunes for free,” Byrne reports.

Full article here.

[Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]

9 Comments

  1. Since when Yale SOM became the best in business education?

    Understand that former Dean of SOM joined Apple, but still…

    Also Wharton does not offer free lectures on iTunes U… (unless i am not doing the right search)

    Same goes for HBS.

    Unfortunately, best business schools are yet join the iTunes U program

  2. @Alex

    MIT is on iTunes, business schools aren’t.

    It says something about the culture in MIT, and it propably says something about the culture in business schools. Kinda like Open Source vs. Proprietary.

  3. Both MIT and Stanford University are available on iTunes:

    http://web.mit.edu/itunesu/

    http://itunes.stanford.edu/

    Note that MIT Sloan School and Stanford Business School are not on the iTunes. Both are top five schools and are not on iTunes.

    I actually found Wharton (arguable world’s best business school) on iTunes – called Knowledge@Wharton – http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=120724941&s=143441

    It good content, include some lecture videos and interviews but it is rather an exception to the rule (and if Wharton has only very few video lectures on iTunes).

    Business schools in general are very slow in adopting technology.

  4. Said ” Alex
    Since when Yale SOM became the best in business education?

    Understand that former Dean of SOM joined Apple, but still…

    Also Wharton does not offer free lectures on iTunes U… (unless i am not doing the right search)

    Same goes for HBS.

    Unfortunately, best business schools are yet join the iTunes U program”

    Dude, check out the English lectures. You could use a little help with the grammar. Forget Business ’til you learn how to talk.

    BTW: Didn’t Bush go to Yale, get his MBA?

  5. Bush did his undergrad at Yale and a regular MBA at Harvard. HBS does not have an executive MBA program.They have a successful executive education program e.g., a five week AMP degree, but there is no two year part time executive MBA program.

    re: handsoome smitty’s comment – English is fifth language. When you learn how to speak at least two languages, you’ll have the credibility to criticize my language skills.

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