comScore, Inc. today released a study of music-related sites in Japan finding that nearly 40 percent of the Japanese online population visited an entertainment music site in August 2008. The study also revealed that Japan recorded the highest penetration of users of Apple iTunes software during the month, when compared with the United States, the United Kingdom, France and Germany.
One of the most popular digital music applications in the marketplace today is Apple iTunes, which interfaces with the Apple iPod and iPhone and provides digital music downloads. In August, there were 13.6 million iTunes software users in Japan, representing nearly one quarter of the Japanese Internet audience. Among the five countries included in the study, Japan had the highest penetration of iTunes software users and more than double the worldwide reach of 11.2 percent. To top it off, neither measure counts iTunes access by iPhones or iPod touch units!
iTunes Software Application Penetration by Selected Countries, August 2008
(Total Internet Audience, Age 15+ – Home and Work Locations*)
*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Source: comScore, Inc.
[Thanks to MacDailyNews Reader “Chuckles the Microsoft CEO” for the heads up.]