Time to load up on Apple stock?

“Apple Inc. (AAPL) used to rule its niche world and will continue to do so, with lots of room to grow,” Horacio Marquez writes for Seeking Alpha.

“As Coldplay’s ‘I used to rule the world…’ played softly on the outside stereo speakers of my sailboat ‘Southern Cross,’ as my family and I pleasantly glided by Execution Rock on a gorgeous Sunday afternoon in the Long Island Sound, I could not stop myself from thinking how the song got there. It was coming out of my daughters’ Apple iPod, interfacing with the boat’s new iPod-ready stereo system. And I was wondering whether it was time to get into Apple’s stock. Yes… even on a weekend sail,” Marquez writes.

“I have been patiently waiting to get into Apple for a long time. And now, as the market was tanking, sending good companies’ stock prices down with bad ones to ridiculously low levels, this could be the opportunity I’d been waiting for,” Marquez writes.

“How things have changed. For starters, my three Generation ‘Y’ daughters live connected to the Internet. On the way up to the club, we were listening to a mutually-agreed-to selection of their weeks of music stored in their iPods, which they downloaded from the Apple iTunes store onto their Apple laptop computers, before syncing them into their iPods,” Marquez writes.

“And at home, I can’t move around the house without coming across an Apple laptop left hibernating in the kitchen or living room. They never turn them off and their battery life seems infinite! And they come to life so quickly from hibernation, that whenever I need to consult movie times, I inevitably search them in one of their machines rather than in my top-of-the-line gaming Windows-based one, which I bought precisely to put a premium on speed,” Marquez writes.

“My daughters do their homework on them, consult their school e-mail, download music from iTunes, chat with their friends online and even engage in hour-long free videoconferences on iChat with friends both here and abroad. And when they are not in their Apple computers or doing homework, they listen to music on their iPods while they clean up their rooms,” Marquez writes.

“They even burn CDs with their favorite songs for friends. I thought that this might be a localized phenomenon, restricted to kids in affluent zip codes in the U.S. market. But I found out that my nieces in three other countries are in the Apple loop as well, and when we had my nephew from Germany spending a few weeks with us, he was keeping in touch with his friends in Frankfurt and Italy through the Macs as well,” Marquez writes.

Marquez writes, “Talk about a globalized world and a connected generation!”

Much, much more in the full article – recommended – here.

[Thanks to MacDailyNews Reader “Carl H.” for the heads up.]


  1. Time to load up your guns more like it.

    Don’t be flashing around pricy Apple toys during the…

    Great Post Real Estate Bubble Recession of 2009-!

    1: China cheap goods flood the US/world market causing prices to deflate, causing the Fed to lower the prime rate loaned to banks to combat potential runaway deflation in 2003.

    2: A housing bubble ensues from the flood of cheap money, the economy roars and Democrats call for loans to people with little or no credit, even illegal aliens called “Ninja loans” Freddie Mae and Fannie Mac under intense pressure, backs a lot of bad loans in the sub-prime housing market.

    3: 2003 Bush tries to get the two GSE’s, aka Government Sponsored Entities, (Freddie and Fannnie) under control of the Treasury Department because of widespread abuse and corruption, unrealistic business model, the danger poised to the whole economy etc. Congress and the Housing Industry resists.

    4: 2005 Alan Greenspan again warns Congress of the GSE’s risk to the US economy, “profiting the profits and socializing the risks”, a bill S190 is circulated, but not passed. John McCain co-signs the bill.

    5: 2007 housing bubble bursts, the two GSE’s get taken over by the the Treasury Department, Countrywide gets bought by Bank of America and the entire financial system is undone. Many banks and investment firms on Wall Street, some in business for over a hundred years, fail. Some are continuing to fail.

    6: The financial problems spread worldwide, a oil price boom primarily caused by China sucking up the world’s oil for the Olympics and the resulting speculation and hedging because the stock market was in a bear market causes huge prices for gasoline/fuel to support economies. Prices for food skyrocket, auto makers lose sales. The economic woes spread to other sectors of society because people are spending most of their money on their inflated mortgages, not having much of any for anything else. Until good paying jobs and wages have increased to support housing, people will suffer.

    7: As a extra insult, China lowers their prime rate to 6.66% (devils number), instead of half or quarter points like everyone else does. Also China hacks both Democratic and Republican presidential computers, (meaning they were running Windows thus not very smart candidates to begin with).

    So the question is to buy or not to buy Apple? The answer is NO.

    Unless Apple creates something that people can’t live without, like something that either saves them a lot of money or creates it. (Remember Desktop Publishing?)

    Sure computers can occupy a persons time and be a form of entertainment. But Windows has convinced the world (through shoddy programming) that computers are expensive and unpredictable to maintain. Apple doesn’t cater to the low end market with their reliable products. Apple also has forsaken the business market for the consumer market, a dangerous move.

    So buy Apple when Apple makes something that saves businesses a ton of money is my advice. The consumer market is dying.

    For your information, I correctly predicted the huge sales increase in home video game devices, something to keep the kiddies busy because nobody will have money to take trips to Disney.

  2. If you went to the rest of his analysis you would have this false info

    Again, the enterprise-market segment, which she knows intimately, has two main concerns:

    Total cost of ownership, which includes the initial price for the phone, as well as the service and, very importantly, the maintenance.
    Data security.
    The latter one is a killer for the iPhone in the enterprise market, since corporate IT departments cannot remotely shut down iPhones that are lost or are stolen as they are able to do with Research-in-Motion-made Blackberries. In addition, the locked nature of the iPhone makes it very difficult for IT departments to customize solutions for company use.

    With a little more fact checking he would realize that the iPhone can be remotely locked..

    So more reason for the continued growth of Apple!

  3. @ Raving MacHead
    “…I correctly predicted the huge sales increase in home video game devices,”

    LOL. Guess I missed your article in the NY Times or were you on CNN with that prediction. What is your next prediction? That November comes after October?

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