Analyst: Apple’s ‘next move’ should be 3G HSDPA MacBooks

“Apple should pull out the stops and release a 3G-enabled laptop for network operators panting to get their mitts on a MacBook with built in mobile broadband connectivity,” Tony Smith reports for Register Hardware.

“That’s what Strategy Analytics analyst Neil Mawston advised the Mac maker today. Why? Because ‘many operators in the US and Western Europe would jump at the chance to cross-sell a cellular MacBook to their installed base of iPhone users, in order to stimulate ARPU’ – average revenue per user,” Smith reports.

“‘Bigger-screen or smaller-screen laptops with integrated cellular radios are a logical next step for Apple – and others,’ he said. ‘Such form-factors are within Apple’s core competence and they could be quickly developed,'” Smith reports. “Such is the carriers’ fervour for 3G laptops that Mawston said he believes this will be Apple’s ‘next move.'”

“When it revamped its MacBook and MacBook Pro lines just a couple of weeks ago – not to mention simultaneously announcing a revised MacBook Air that’ll ship any day now – Apple didn’t say anything about cellular connectivity,” Smith reports. “But Macworld Expo is coming up in early January, and any Apple ‘next move’ is likely to be made then.”

Full article here.

[Attribution: MacWorld UK. Thanks to MacDailyNews Reader “Carl H.” for the heads up.]

31 Comments

  1. Why not just use the ExpressCard plug-in? No need to hardwire 3G network components into a laptop and take up precious space that could better used for other technologies. Just plugin if you need it or don’t if you don’t.

  2. Another opinion from another anal-cyst.

    I wouldn’t want to be tied in like that. In all likelihood, as soon as you make the commitment, something better will come along, and your upgrade options are blocked.

  3. It makes me laugh when people tell Apple what they NEED to do. I’m not what you consider a “die hard” fan in the sense that I believe Apple is always right, etc, etc. But, what I DO know about Apple is that they’re NOT stupid… at all. So, it’s not as if they haven’t thought this one up already, obviously. So, what irks me is when people believe or talk like Apple DOESN’T know what they’re doing. Freak! If you had spent as much time as I have with the company, and I’m sure the majority of your readers, you’d know that Apple doesn’t just pull stuff out of their brain and put it on the market. There’s so much so be considered before throwing out new technology, and Apple knows how and when to hold back. Unless of course you consider the Newton… ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  4. This is carriers’ wet dream. Get people to buy 3G-enabled laptops and saddle them with a recurring monthly bill! Current laptop owners already connect wirelessly to the internet via (somewhat) ubiquitous WiFi networks. If onlye cell carriers could rope them into paying $70 per month for that privilege…!

    There is very little value for Apple to provide this. Connectivity hardware for this usually retails for upwards of $150 (expresscards, PC cards, PCMCIA cards…) when bought without any plans. There is no chance in hell Apple would ever try and sell their notebooks tied into a two-year plan with a cell carrier; there are very few industries in the US that have worse customer service reputation than cell carriers. Not to mention that the percentage of notebook buyers who would actually want this is probably negligible.

  5. Is the USB such a painful thing to have on the side?

    This idea seems a bit pointless to me…

    Plus it wouldn’t work too well with the aluminum casing, which was the whole thing with the iPhone now having a plastic back…

  6. Is this Neil Mawston thinking of improving the user experience with this plan?
    Hahahahahahaha!
    Of course not.

    The primary reason for his <strike>scam</strike> plan, is increased soaking of consumers, and is stated by Mawston right at the beginning:
    ‘many operators in the US and Western Europe would jump at the chance to cross-sell a cellular MacBook to their installed base of iPhone users, in order to stimulate ARPU’ – average revenue per user,”

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